EVs Close in on ICEs
Price gap narrows, but China still has a decided advantage.

The Trump administration plans to start imposing tariffs on goods from China, Mexico and Canada on Feb. 1.
Pexels/Mackenzie Ryder
Electric-vehicle prices compared to gas-powered models are still an obstacle to adoption, especially with China in the picture.
A Jato Dynamics study illustrates the challenge for U.S. legacy automakers to compete with China-based competitors’ advantages.
The gap between EV and internal-combustion-engine vehicles has narrowed significantly, though, representing a 15% differential in the U.S. last year compared to a 53% gap in 2018, according to Jato.
But unlike other regions, the narrowing difference resulted from a 25% drop in EV prices here last year. By contrast, Europe’s EV-ICE price gap has shrunk due both to rising ICE vehicle prices and falling EV prices, Jato says.
Still, EVs sold by Western automakers are selling at a premium to models sold in China, according to the study. In the U.S., the average retail EV price was 109% above that in China.
“China is already one of the major players in the automotive space, and this is not something that is going to change any time soon. After all, a Chinese BEV is likely to be more appealing to consumers than a comparable model from a Western automaker, simply due to the enormous price difference,” said Jato Global Analyst Felipe Munoz said in a press release on the report.
The difference explains why the Trump administration has already planned to start imposing tariffs on goods from the Asian powerhouse on Feb. 1, as well as those from Mexico and Canada.
More Industry

Pennsylvania Dealership Under New Retailers
The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.
Read More →
Battery Storage Takes Priority Over EVs
U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
New-Vehicle Sales Picture Relative
A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.
Read More →
Auto Group Acquires Third Nissan Rooftop
Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Building an Extraordinary F&I Agency
Work to determine your specialized talent, because that fact will determine everything about your agency’s future.
Read More →
Recipe for Compliance
The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.
Read More →
EVs Getting More Attractive
A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.
Read More →
EV Sales Drop in April Following Surge
North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.
Read More →