U.S. Consumers Paying Down Debt, Remain Cautious, Equifax Reports
ATLANTA — Equifax reported that nearly 60 of the top 100 metropolitan statistical areas (MSAs) hardest hit by credit card debt realized double-digit declines in the percentage of income owed to credit card companies — nearly 24 percent in some areas.
The cities with the most sizable reductions include Florida, Louisiana, Washington and California. Florida tops the list as the state with the most cities — five — realizing the largest declines, reported F&I and Showroom magazine.
"It is interesting that MSAs from some of the states hardest hit by the recession showed some of the biggest reductions in credit card debt," said Trey Loughran, president of Equifax's Personal Solutions business. “This suggests that consumers from these hardest hit areas have been especially cautious in their spending and diligent in paying down their credit card debt."
Comparing percentage of income owed to credit card companies between the fourth quarter 2010 and the same period last year, the following MSAs realized the largest year-over-year declines for the country:
Fla.: Port St. Lucie – 23.59 percent
Fla.: Ocala – 20.97 percent
Wash.: Bremerton-Silverdale – 20.62 percent
La.: Shreveport-Bossier City – 20.10 percent
Calif.: Bakersfield-Delano – 19.05 percent
Fla.: Northport-Bradenton-Sarasota – 18.44 percent
Fla.: Tampa-St. Petersburg-Clearwater – 18.43 percent
Fla.: Lakeland-Winter Haven – 18.32 percent
Calif.: Salinas – 17.85 percent
The reduction in U.S. consumer credit card debt began a steady decline in the fourth quarter 2010 and continued through the end of 2011. Consumers owed up to 17 percent of their income to credit card companies in 2010.
Equifax reported that while total consumer debt (mortgage, auto, credit card, etc.) has declined nearly 11 percent from its peak of $12.4 trillion in October 2008, American households still owe more than $800 billion in debt to credit card companies.
More Industry

RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Selling to Grow
The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.
Read More →
Recalled Vehicles Hit 5-Year High
Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.
Read More →
Auto Group Acquires Top-Performing Rooftop
Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.
Read More →
China as Pacesetter
Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.
Read More →
BMW Concept Car Makes Fuel to Burn
The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.
Read More →
South Carolina Auto Group Downsizes
Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.
Read More →