Sonic Automotive Going Mobile
TYSONS CORNER - Sonic Automotive Inc. announced that it has built and deployed a mobile reporting app for the iPad and iPhone using MicroStrategy Mobile.
"Mobility and business intelligence are two of our top strategic priorities," said Heath Byrd, vice president and chief information officer at Sonic Automotive. "Our executive and regional leadership teams live on the road, traveling from dealership to dealership. This app allows them to stay connected to the data they need to run the business."
Using the new app, Sonic corporate executives and regional teams can access operational, financial and market information for their dealerships, reported F&I and Showroom magazine. The app currently provides a scorecard for each dealership, as well as insight into sales effectiveness and key operating metrics. The app also is used to analyze daily operating results and month-to-date financial results.
"The performance and convenience of our mobile reporting app on the user-friendly iPad and iPhone has been impressive," said Richard Hanks, director of enterprise business intelligence at Sonic Automotive. "Our executives and regional teams save a great deal of time and gain valuable insights into the business every day. The application was surprisingly easy to develop and we were able to deploy in a matter of weeks."
Sanju Bansal, chief operation officer at MicroStrategy, added: "Our mobile app platform is easy-to-use and enables companies to quickly build rich, intuitive applications that mirror the way people work."
More Industry
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
Consumer Outlook on the Rise
Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.
Read More →