Ron Martin Releases F&I Sales Training Book
Ft Wayne, Ind. - Ron Martin released Digital F&I, an expanded edition of his previous book, The Vision of F&I. The new edition includes improved sales pitches, word tracks and closes, combined with current technology to ensure the highest profitability and efficiency.
Other information in the book includes: how technology has shaped the finance sales presentation; why menu selling is here to stay; the keys to success in F&I; the psychology of the F&I sales presentation; the art of the deal; and how to present, overcome and close many of the products available to sell today, such as vehicle service contracts, GAP, tire & wheel, credit insurance and appearance packages.
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