CHARLOTTE, N.C. – Rod Heasley-President of KISS Concepts Group (a North Carolina based auto dealer sales & marketing consulting agency) announces that along with a select group of the country’s leading experts, to co-write the forthcoming book titled, Race to The Finish Line…How to Open and Run an Independent Automobile Dealership. Marty Coates, recently signed a publishing deal with Heasley and the other authors to contribute their expertise to the book, which will be released under the Waymaker Learning Corporation imprint. Heasley will contribute a chapter titled, “Handshake to Handshake..The 8 Steps to a Successful Sale”

Waymaker Learning Corporation describes the book:

Getting a dealer license is just the beginning. To be successful in the business, a new dealer needs to learn from the best in the business. This book puts the tools in the toolbox of the new dealer that will help them be successful.

Race to The Finish Line is a compilation of great ideas from some of the best dealers and industry leaders. The topics and content is tough, direct and impactful.

Waymaker Learning Corporation teamed up with its client, the Carolinas Independent Automobile Dealers Association (CIADA), to produce this project. Legendary National Hot Rod Association (NHRA) driver and owner, Buddy Martin, of the famous Sox and Martin Racing Team, wrote the forward in the book. The authors included in the book do not receive direct royalties from book sales. Most of the proceeds go directly to CIADA, a non-profit organization supporting independent dealers in North and South Carolina.

The book is tentatively scheduled for release in November 2014.