Reynolds and Reynolds today launched Click-Chat-Buy, a new, live chat system that Reynolds developed to work in concert with car dealer Websites developed by Reynolds Web Solutions.

This new solution enables dealership personnel to chat online in real time with consumers browsing the dealership’s Website. The new system will be offered as a no-charge upgrade for Reynolds WebMakerX® customers, reported F&I and Showroom.

“The faster a dealership can respond to a lead, the more likely they are to convert that lead into a sale,” said Trey Hiers, vice president of marketing for Reynolds. “We’ve developed the added capability for dealerships to connect instantly — and easily — with consumers on the dealer’s Website by using live chat. It’s one more way for dealerships to build the customer relationship. This new tool also offers consumers an instant avenue for answers.”

Reynolds also utilizes the same live chat functionality of Click-Chat-Buy to allow dealers to communicate with a Reynolds Web Solutions support representative.

“Click-Chat-Buy is the latest example of how Reynolds is combining our product development capabilities with a thorough understanding of retailing in the dealership,” added Hiers. “This new product will make the Web an even more productive extension of every dealership to connect with consumers, build the customer relationships, and deliver business results in the dealership.”