LAS VEGAS — Response Logix and Digital Air Strike announced a merger of their two companies at this past weekend’s National Automobile Dealers Association (NADA) Convention. The combined company features two business units, with Response Logix offering a prospect-response digital marketing solution and Digital Air Strike offering social media and reputation management solutions, reported F&I and Showroom magazine.

“I’m excited to announce the merger of these two fast-growing, ground-breaking companies,” said Tom Mohr, president and CEO of Response Logix. “I’m especially excited that we have brought together a winning team of innovators and powerful digital marketing solutions that are second to none.”

The Response Logix product line features automotive Internet lead management tools SmartQuote, SmartFollow and RapidTouch. SmartQuote delivers a multi-vehicle price quote to the customer within 10 minutes of lead arrival while SmartFollow provides continuous e-mail and online advertising-based follow-up to prospects for up to 180 days. Through a partnership with an automotive call center, RapidTouch ensures that once the quote has been sent, a follow-up phone call is made to the prospect within 45 minutes, according to Response Logix.

“This merger brings together two very dynamic companies that complement each other in many ways,” said Alexi Venneri, co-founder and COO of Digital Air Strike, and chief marketing officer of the combined company. “In our industry, it is all about responding quickly, whether that’s to leads, online reviews or social media prospects. Our combined solution utilizes revolutionary technology and a team of strategic marketers to help dealers respond incredibly quickly and professionally throughout the entire sales and customer lifecycle.”

The Digital Air Strike product line offers a solution to fully manage more than 50 social media and review sites, enabling dealers to select from multiple levels of service, according to the company. Product service levels include the Defend package for outsourced online reputation management, the Conquer package for proactive social media marketing, and the Dominate package which offers the broadest combined automotive social media and reputation management solution.

In the near-term, the combined company will operate under both names while leveraging the combined management team.