agent Entrepreneur logo
MenuMENU
SearchSEARCH

Public Wary of Automated Vehicles

J.D. Power study shows consumer confidence falling as failures publicized.

October 4, 2023
Public Wary of Automated Vehicles

Readiness for cars to do the transportation job on their own is low across all metrics.

IMAGE: Pexles/Erik McIean

1 min to read


The vehicle-buying public is taking an increasingly dim view of fully automated vehicles, a new study shows.

For the second year in a row, consumer confidence in self-driving cars eroded, J.D. Power found in its annual U.S. Mobility Confidence poll. The consumer readiness index fell by two points to 37 on a 100-point scale, making for a five-point decline from 2021.

Ad Loading...

Readiness for cars to do the transportation job on their own is low across all metrics. J.D. Power said the stance is affected by lack of knowledge about the technology behind automated vehicles and by news coverage of robotaxi and testing failures.

People who’ve ridden in robotaxis in San Francisco or Phoenix score 67 on the index, though, J.D. Power said, showing that actual experience is crucial to adoption. It said confidence in the technology is higher in Western states that have experienced more testing and deployments.

“These positive firsthand experiences need to be shared with the public to educate, providing balance to the negative news cycle,” J.D. Power said in a press release on the study findings.

DIG DEEPER: Autonomous Tech Won't Take Over Soon

 

 

Originally posted on Auto Dealer Today

More Industry

Photo of new Chevrolet Bolt parked on a beach
Industryby Hannah MitchellMay 14, 2026

EVs Getting More Attractive

A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.

Read More →
Benchmark bar graph showing April 2026 EV Sales
Industryby Lauren LawrenceMay 14, 2026

EV Sales Drop in April Following Surge

North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.

Read More →
Shifting Loan Demands A Sign of the Times, Loan Application paperwork with a pen and a car outline, Auto Dealer Today
Industryby Lauren LawrenceMay 8, 2026

Auto Loan Outlook Shows Cracks

Recent survey data shows that the overall demand for auto loans is down, but the demand for subprime loans is up as consumers face economic uncertainty and affordability pressures.

Read More →
Ad Loading...
Photo of buyer and seller representatives in Waco Mitsubishi sale outside the dealership
Industryby Hannah MitchellMay 7, 2026

Lone Star State Store Sells

The Mitsubishi location moves from one Texas automotive group to another, continuing this year’s spate of brisk buy-sell activity.

Read More →
2026 Mitsubishi Outlander in front of the company’s first national Gallery dealer facility
Industryby Lauren LawrenceMay 7, 2026

Mitsubishi Gallery Makes Progress

As part of its 2030 business plan, Mitsubishi's North America arm will soon open its first 'gallery' store in Tennessee, where customers can learn about the brand, vehicles and technology.

Read More →
hand signing paperwork on a clipboard on top of a desk with a gavel to the side

Senators Propose Chinese Connected Car Ban

Just weeks before President Trump is set to meet with the Chinese president, two U.S. senators proposed a bill with the aim of protecting Americans’ data.

Read More →
Ad Loading...
Photo of work team at a U.S. Subaru hybrid vehicle plant
Industryby Hannah MitchellApril 30, 2026

Consumers Gravitate to Hybrids

A study of Q1 used-vehicle sales shows many consumers are looking to minimize fuel costs but aren’t willing to go all electric and no longer have a tax break incentive to do so.

Read More →
family in a car, Affordability Out the Window, Auto Dealer Today
Industryby Lauren LawrenceApril 24, 2026

Bad Credit Tanks Attainability

A recent study suggests expectant parents are feeling the burden of bad credit more than other demographics when it comes to buying a new car.

Read More →
Photo of two men in suit jackets shaking hands next to new car inside of a dealership
IndustryApril 23, 2026

A New Consumer Culture in the Auto Dealership

Dealers should aim to build a positive work environment, helping employees execute an efficient experience, from their online research to the final delivery of the vehicle.

Read More →
Ad Loading...
Closeup of the side of an Audi car
Industryby Hannah MitchellApril 23, 2026

New-Vehicle Sales Down

A cloudy April forecast was expected due to last April’s sales surge in anticipation of U.S. trade tariff-inflated prices. Meanwhile, automakers pumped up incentives to address today’s consumer wallet woes.

Read More →