agent Entrepreneur logo
MenuMENU
SearchSEARCH

Public Wary of Automated Vehicles

J.D. Power study shows consumer confidence falling as failures publicized.

October 4, 2023
Public Wary of Automated Vehicles

Readiness for cars to do the transportation job on their own is low across all metrics.

IMAGE: Pexles/Erik McIean

1 min to read


The vehicle-buying public is taking an increasingly dim view of fully automated vehicles, a new study shows.

For the second year in a row, consumer confidence in self-driving cars eroded, J.D. Power found in its annual U.S. Mobility Confidence poll. The consumer readiness index fell by two points to 37 on a 100-point scale, making for a five-point decline from 2021.

Ad Loading...

Readiness for cars to do the transportation job on their own is low across all metrics. J.D. Power said the stance is affected by lack of knowledge about the technology behind automated vehicles and by news coverage of robotaxi and testing failures.

People who’ve ridden in robotaxis in San Francisco or Phoenix score 67 on the index, though, J.D. Power said, showing that actual experience is crucial to adoption. It said confidence in the technology is higher in Western states that have experienced more testing and deployments.

“These positive firsthand experiences need to be shared with the public to educate, providing balance to the negative news cycle,” J.D. Power said in a press release on the study findings.

DIG DEEPER: Autonomous Tech Won't Take Over Soon

 

 

Originally posted on Auto Dealer Today

More Industry

Blue and white RV parked on beach facing the ocean.
Industryby Lauren LawrenceSeptember 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industryby Hannah MitchellSeptember 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
Ad Loading...
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Ad Loading...
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
Ad Loading...