agent Entrepreneur logo
MenuMENU
SearchSEARCH

Protective Expands Reach With F&I Acquisition

Protective Life Corp. closed its acquisition of F&I company Portfolio Holding Inc., expanding its Asset Protection Division across the automotive, RV, power sports and marine sectors.

January 6, 2026
Protective Life Corporation building

The transaction marks Protective’s 61st acquisition and its eighth acquisition completed since Protective became part of Dai-ichi in 2015.

Credit:

Protective Life Corp.

2 min to read


Protective Life Corp., a U.S. subsidiary of Dai-ichi Life Holdings Inc., said it completed the acquisition of Portfolio Holding Inc. and its subsidiaries from Abry Partners. The transaction unites two  providers of finance-and-insurance solutions and dealer wealth programs, expanding Protective's reach across automotive, RV, power sports and marine sectors. 

The addition of Portfolio grows Protective’s Asset Protection Division by the number of customers served while bringing an established distribution network, award-winning service reputation and a suite of reinsurance and dealer wealth-building programs that enhance Protective’s existing offerings.

Ad Loading...

“Over the past decade, Protective Asset Protection has grown organically and through strategic acquisitions that have strengthened our position and expanded our reach. Each acquisition has contributed to the division’s evolution as an increasingly important part of Protective’s overall business mix,” said Protective CEO Rich Bielen. “Portfolio’s values and commitment to service excellence align closely with Protective’s. We are excited to welcome their team to Protective and look forward to driving our next chapter of growth together.”

“By integrating Portfolio's specialized expertise with Protective's scale and capabilities, we are positioned to set the standard in our industry,” said Scott Karchunas, president of Protective's Asset Protection Division. “Our dealer partners and their customers will benefit from enhanced technology, innovative products and best-in-class administration. This combination reinforces our market leadership and our ability to deliver experiences that drive dealer success and customer satisfaction.”

Founded in 1990 and headquartered in Lake Forest, Calif., with offices in Dallas and Cleveland, Portfolio employs approximately 450 people and is an 18-time recipient of Bobit Business Media's Dealers’ Choice Awards. Portfolio’s dealer participation programs are designed to enable dealers to build long-term wealth through reinsurance structures, retaining underwriting profits and investment income. The company’s national, multichannel distribution network serves millions of customers through vehicle service contracts, Guaranteed Asset Protection coverage and a broad range of ancillary products.

The transaction marks Protective’s 61st acquisition and its eighth acquisition completed since Protective became part of Dai-ichi in 2015.

 

More Industry

Photo of Cadillac Lyriq SUV on road with partly cloudy sky in background
Industryby Hannah MitchellApril 16, 2026

Used Autos Selling for More

A recent price spike due to several larger market forces, though it hasn’t dulled demand, is pushing more consumers to efficient models to squeeze in buys.

Read More →
Photo of facade of Waldorf Toyota car dealership
Industryby Hannah MitchellApril 16, 2026

Maryland Auto Group Sells

A group out West picked up the major D.C.-area collection, putting it in the upper tiers of private automotive groups in the U.S.

Read More →
Line graphic showing Cox Automotive's March Credit Availability Index status
Industryby Hannah MitchellApril 13, 2026

Auto Lending Opens Up in March

Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.

Read More →
Ad Loading...
electric vehicle next to an urban charging station. EV Demand Diverges. F&I and Showroom logo
Industryby Lauren LawrenceApril 10, 2026

EV Interest Varies Regionally

U.S. consumer interest in electric vehicles lags behind other countries despite the rising gas prices caused by the ongoing war in the Middle East.

Read More →
Photo of the rear of a Mercedes GLC 400 electric SUV with a skyline in the background
Industryby Hannah MitchellApril 10, 2026

Brands Weighed on Projected Recalls

Research reveals the brands and models most likely to have higher recall rates over their lifetimes. While some brands rank high, addressing safety issues can be a selling point.

Read More →
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Ad Loading...
Photo of several cars on lifts in a service center
Industryby Hannah MitchellApril 9, 2026

Franchised Dealers Stand to Gain Service Business

Cox Automotive research shows both the opportunities and the challenges in turning consumers’ growing affordability needs into increased fixed-operations revenue.

Read More →
Photo of office desk with open laptop on it and an empty chair next to it
IndustryApril 9, 2026

What Matters Most in Building Your Agency

The partner you choose for growth and expansion is key, because better is the ultimate goal instead of growth for growth’s sake.

Read More →
car with hood open, an arm holding a wrench, The most loyal generation text, Agent Entrepreneur logo
Industryby Lauren LawrenceApril 9, 2026

Service Drives Gen Z Loyalty

The dealership profit center plays an important role in customer retention, and generation Z customers are showing the highest loyalty rates, based on recent CDK Global data.

Read More →
Ad Loading...
Photo of man with most of his face hidden as he types on a computer keyboard
Industryby Hannah MitchellApril 2, 2026

Fake Auto Dealer Websites Frauding Consumers

The Point Predictive study traced a pattern across more than 100 websites it believes are being developed by an international theft ring.

Read More →