agent Entrepreneur logo
MenuMENU
SearchSEARCH

Nissan Dealt Blow by Credit Rater

Downgraded to junk as agency predicts brand will stay behind rivals.

March 7, 2023
Nissan Dealt Blow by Credit Rater

Rating agency said it could bump Nissan’s rating back up if the company can make significant strides in sales.

IMAGE: Pixabay/DayronV

2 min to read


Nissan saw its credit rating downgraded to junk status Tuesday by S&P Global Ratings, which projected lower than earlier projected earnings for the Japanese auto brand.

The credit-rating agency blamed continued supply-chain constraints for what it expects to be a year Nissan will spend trailing competitors.

Ad Loading...

The carmaker’s rating fell a notch from BBB- to BB+, below investment grade but stable because Nissan plans to stay on a conservative financial path.

"Performance at the company has been sluggish for more than three years," S&P Global said in a statement about the downgrade.

The agency forecasted Nissan sales will fall far short of its fiscal-year target of 5.4 million units, instead topping out at about 3.7 million.

S&P Global has a scheduled live webinar Thursday titled, “How Nissan Motor Became a Fallen Angel,” in which it will share its views on the carmaker’s electric-vehicle strategy and its alliance with Renault and Mitsubishi.

Still, it said it could bump Nissan’s rating back up if the company can make significant sales strides.

Ad Loading...

Nissan has fought to turn its profitability tide in the years since the arrest of its former chairman, Carlos Ghosn. It recently signed a new deal with partner Renault that puts the two brands on equal terms. Renault cut its stake in Nissan from 43% to 15%, moving about 28% of Nissan into a French trust and thereby evening the field between the two, a longtime desire of Nissan's leadership.

The Yokohama-based company is also focusing more intently on EV production to compete in an industrywide trend away from gas-powered models.

DIG DEEPER: Nissan Ups Its EV Game

 

Originally posted on Auto Dealer Today

More Industry

Group photo of men outside storefront.
Industryby Hannah MitchellMay 28, 2026

Pennsylvania Dealership Under New Retailers

The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.

Read More →
Hallway with lockered wiring and computer
Industryby Lauren LawrenceMay 28, 2026

Battery Storage Takes Priority Over EVs

U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Industryby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
Ad Loading...
Closeup photo of the front of a white car
Industryby Hannah MitchellMay 21, 2026

New-Vehicle Sales Picture Relative

A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.

Read More →
Nissan logo on front of building
Industryby Lauren LawrenceMay 21, 2026

Auto Group Acquires Third Nissan Rooftop

Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.

Read More →
Couple talking with auto salesman next to new car inside dealership
Industryby Hannah MitchellMay 20, 2026

April Less Affordable

Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.

Read More →
Ad Loading...
Wooden people figures of different colors in a row, similar to board game pieces
IndustryMay 20, 2026

Building an Extraordinary F&I Agency

Work to determine your specialized talent, because that fact will determine everything about your agency’s future.

Read More →
Ingredient card, policies and procedures, fixed operations, variable operations, data security, audit
Industryby Jim GantherMay 19, 2026

Recipe for Compliance

The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.

Read More →
Photo of new Chevrolet Bolt parked on a beach
Industryby Hannah MitchellMay 14, 2026

EVs Getting More Attractive

A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.

Read More →
Ad Loading...
Benchmark bar graph showing April 2026 EV Sales
Industryby Lauren LawrenceMay 14, 2026

EV Sales Drop in April Following Surge

North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.

Read More →