New-Vehicle Prices Take Normalizing Turn
June average price increase least since pandemic began, Cox says.

Automakers’ incentive expenses rose for the ninth month in a row to the greatest amount since October 2021.
IMAGE: Pexels/Erik McIean
New-vehicle prices appear to have finally left pandemic-era highs behind, as the average year-over-year price gain in June was the smallest since Covid took hold.
The 1.6% increase in the average transaction price to $48,808, which is actually down 1.7% from January, the biggest fall in the first six months of the year in the past decade, said Cox Automotive.
The development is a stark contrast from just a year earlier, when transaction prices were elevated by 12% year-over-year, Cox said. And the smallest year-over-year increase in 2022 was 4.2%.
Revived inventories have brought about the turn of events.
“A year ago, the industry was looking at transaction prices that were consistently up 10% to 12% year over year. With no inventory in place, it was inflation gone wild,” said Cox Executive Analyst Michelle Krebs. “Now, as inventory has been consistently building and supply and demand are finding a balance, the price gains seem to be well under control.”
Automakers’ incentive expenses rose for the ninth month in a row to the greatest amount since October 2021, for an average of $2,048, or 4.2% of the average transaction price, Cox said. That compares to 2.3% a year earlier.
June’s average transaction price was $345 under manufacturers’ suggested retail price, down dramatically from the $698 above MSRP a year earlier, said Cox, which indicated that new-vehicle sales volume was its highest since May 2021.
Originally posted on Auto Dealer Today
More Industry

Penske Auto Group Deal a Record
The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.
Read More →
War Toll a Damper on Used Auto Prices
Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.
Read More →
Bridge the Maintenance Gap
With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.
Read More →
California Store Has New Owner
The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.
Read More →
BMW Plant Pursues Cleaner Energy
BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.
Read More →
Auto Affordability Inches Up
The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.
Read More →
Ohio Auto Group Under New Ownership
After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.
Read More →
RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →