agent Entrepreneur logo
MenuMENU
SearchSEARCH

New Crash Test Reveals Small Pickups’ Weakness

IIHS says five models show rear-seat belt issues that make occupants more vulnerable to injury.

June 30, 2023
New Crash Test Reveals Small Pickups’ Weakness

The nonprofit said that the rear seat is still the safest for young children.

IMAGE: Pexels/Ron Lach

2 min to read


Small pickups fared poorly in a crash test designed to assess rear-seat passenger safety.

The Insurance Institute for Highway Safety test examined the crew cab versions of the Chevrolet Colorado, Ford Ranger, Jeep Gladiator, Nissan Frontier and Toyota Tacoma, giving none a good rating.

Ad Loading...

Its test found that small trucks’ rear seatbelts are to blame for compromised safety.

“A common problem was that the rear passenger dummy's head came dangerously close to the front seatback, and in many cases, dummy measurements indicated a risk of neck or chest injuries,” said IIHS President David Harkey. “All these things tell us that the rear seat belts need improvement.”

The Frontier was given an acceptable rating, but the Ranger was rated marginal, and the Colorado, Gladiator and Toyota poor.

IIHS updated the crash test last year after research found that in newer vehicles, risk of fatal injury is higher for belted occupants in the rear than for those in the front because the front has improved airbags and more advanced seatbelts not usually included in the rear. In the test, all five models showed good protection in the front seat.

The nonprofit said that the rear seat is still the safest for young children.

Ad Loading...

A good rating in the test can be achieved only with no excessive risk of injury to the head, neck, chest or thigh.

DIG DEEPER: Testing Shows Inadequate Back-Seat Protection

Originally posted on Auto Dealer Today

More Industry

Photo of MINI nameplate on the hood of a white MINI Cooper
Industryby Hannah MitchellJuly 23, 2026

Autos More Appealing

Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.

Read More →
red car parked in front of a sunset, The Used Market Divide, Agent Entrepreneur
Industryby Lauren LawrenceJuly 23, 2026

Used EVs Defy Overall Market

While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.

Read More →
Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Ad Loading...
Aerial shot of a car dealership
Industryby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Ad Loading...
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
Ad Loading...
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Ad Loading...