MISSISSAUGA, Ontario - Mercedes-Benz Financial Services Canada launched First Class Insurance, an auto insurance plan designed exclusively for Mercedes-Benz drivers. This program will be the first of its kind in Canada, and the only branded auto insurance program sponsored by a luxury automobile finance company.

The program was developed by Marsh Canada Limited, a Canadian insurance broking and risk management company and Aviva Canada Inc., a property and casualty insurance group.

"First Class Insurance is a pioneering program that will further differentiate the overall

Mercedes-Benz driving experience for our valued customers," said Stefan Karrenbauer, President and CEO of Mercedes-Benz Financial Services Canada. "The program was designed to protect our customers while providing a high-level of service that is truly commensurate with the Mercedes-Benz brand."

Some of the benefits the program will offer include:

• Preferred automobile insurance rates including multi-vehicle discounts

• Repairs performed at a Mercedes-Benz approved collision center

• Genuine Mercedes-Benz replacement parts

• New car replacement if a vehicle is a total loss within the first 5 years

• Preferred residential insurance rates including multi-policy discounts

• Financial suite of products, which currently includes: First Class Lease

• Protection, First Class Tire & Rim Protection and First Class Guaranteed Auto Protection.