WAYNE - MaximTrak Technologies, a systems developer for the retail automotive, motorcycle and powersports F&I industry, announced that in the first half of 2011 it experienced unprecedented demand for its fully integrated F&I Menu System, and launched 385 dealers.

The company attributes its growth to current market conditions and the fact that dealers using its web-based F&I Menu System are routinely seeing results of more than $200 additional profit per vehicle sold and a 35%-45% lift in service contract and GAP revenues.

"We’re very excited by the results our dealers are seeing and the simultaneous increase in demand for our services,” said Jim Maxim Jr., President of MaximTrak.

“Dealers told us that what they really need is a process that truly impacts the customer experience at the dealership level, and enables them to replicate that experience on every single transaction. We have fulfilled that need with MaximTrak and provided an application that is fast, easy-to-use, and integrated into all of the mission critical applications on the sales floor.”

“The key to the long term sustainability of our relationships is directly tied to the quality of our product and the support & services that we offer our distribution and dealer partners,” Maxim added.

The Company provides its clients with a variety of training resources including a three-day intensive F&I training school that equips managers with the skills they need to succeed and leverage the F&I Menu presentation process.

MaximTrak is a web-based platform designed to enhance the presentation of value-added aftermarket options to consumers and drive increases in F&I product sales and customer satisfaction ratings. MaximTrak integrates with all major DMS providers and the RouteOne credit submission portal eliminating the need for manual data entry into multiple systems which saves time and makes the application easier and more enjoyable for F&I Managers to use.

The MaximTrak Dashboards reporting application automates the management of the department and provides dealers with real-time sales and performance statistics.

MaximTrak is connected with over 65 industry product administrators and recently launched a suite of digital products aimed at reducing paper transactions and streamlining the transaction process. Dealers are now able to e-Rate, e-Contract, e-Sign and e-Register all F&I related contracts directly with administrators and insurance carriers, which has reduced errors in contracting, increased productivity and sales volume and greatly enhanced the quality of time consumers spend in the F&I Office.