Kia Reports Record Sales
Deliveries soar 18%, setting a record for the first half of the year.

Kia America recorded a 15% year-over-year increase in the second quarter.
Milissa Martini, Pexels
Kia sales are taking off, with the company setting a record in first-half sales, up 18% year-over-year.
Kia America recorded 210,197 sales in the second quarter, a 15% year-over-year increase. The automaker’s June sales rose to 70,495, up 8%.
In a statement to Automotive News, Eric Watson, Kia America's sales chief, attributed Kia's record first-half results to the 26% increase in sales for the company’s crossover lineup in the first six months.
Kia's Forte sedan is successful with urban shoppers who prioritize smaller, more economical cars, he said.
Watson also pointed out that certain pandemic-affected models, such as the Carnival people hauler and Seltos entry-level crossover, are experiencing a return in supply.
"Our production is up and we've been able to sell that because our sales are up year over year, but we're not building dealer stock," he told Automotive News.
Losing the $7,500 tax credit for the EV6 and Niro EVs caused their sales to slide, but Watson predicts a recovery in the second half.
Kia’s breakdown of sales is as follows:
EV6, down 43% in June and 32% in the quarter
Niro, up 84% in June and 13% in the quarter
Telluride, up 4% in June and 13% in the quarter
Sportage, down 2% in June; up 12% in the quarter
Sorento, down 3% in June; up 7% in the quarter
Seltos, up 158% in June and 114% in the quarter
Carnival up 34% in June and 73% in the quarter
Forte, up 11% in June and 11% in the quarter
Kia reported that its inventory has been at a 12- to 15-day supply for the past five months.
Originally posted on Auto Dealer Today
More Industry

Penske Auto Group Deal a Record
The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.
Read More →
War Toll a Damper on Used Auto Prices
Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.
Read More →
Bridge the Maintenance Gap
With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.
Read More →
California Store Has New Owner
The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.
Read More →
BMW Plant Pursues Cleaner Energy
BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.
Read More →
Auto Affordability Inches Up
The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.
Read More →
Ohio Auto Group Under New Ownership
After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.
Read More →
RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →