iA Financial Group launched a new brand signature, "Get Ahead," to reflect its current position and future direction. The company manages approximately $275 billion in assets under administration and management, supported by more than 10,000 employees and 50,000 advisers.

Founded more than 130 years ago, iA provides life insurance and segregated funds in the Canadian market. The company continues to expand across Canada and grow its presence in the United States.

Leadership Perspective

“Get Ahead is a reflection of who we are and where we are going. It highlights our goal to combine the human and digital experience while helping clients feel secure about their future,” said  iA Financial Group President and CEO Denis Ricard.

Technology and Client Reach

iA serves 11.6 million clients across North America and invests up to $400 million annually in technology. Current tools include the web-based EVO sales platform for life insurance, the AX360 platform for advisers, and artificial intelligence-driven wealth management solutions.

For advisers, the company says the new signature signals stronger partnerships and support. For clients, it points to a commitment to providing innovative and sustainable products, for employees, growth opportunities, and for communities reinforces a focus on building resilience.