Hyundai’s VP of Sales to Replace Krafcik as Chief Exec
Costa Mesa, Calif. — Hyundai Motor America’s President and CEO John Krafcik stepped down upon the successful completion of his contract on Dec. 31, 2013. David Zuchowski, executive vice president of sales, assumed his role as president and CEO, effective Jan. 1, 2014.
“On behalf of Hyundai Motor Co., we sincerely thank John for his visionary leadership and relentless pursuit of customer satisfaction, which has driven Hyundai’s record growth over the past five years,” said Im Tak Uk, executive vice president and COO, Hyundai Motor Co. “John’s forward-looking perspective, commitment to quality and design and pursuit of innovative new product offerings have elevated the Hyundai brand and introduced our vehicles to a new generation of satisfied and loyal customers.”
Under Krafcik’s tenure, Hyundai Motor America experienced increases in sales volume and market share, while garnering numerous industry awards. During the same time period, the model-year 2009 Genesis and 2012 Elantra took top honors as North American Car of the Year, while numerous Hyundai models received the Insurance Institute for Highway Safety’s Top Safety Pick designation.
“It’s been a sincere privilege and honor to lead Hyundai Motor America over the past five years, and I am confident that with Dave’s succession, our brand will continue to expand and thrive for years to come,” Krafcik said. “We have many of the best and brightest employees in the business coupled with a committed and talented dealer network that will continue to pay dividends.”
Zuchowski joined Hyundai Motor America in February 2007 as vice president of sales, responsible for all sales, sales operations, market representation, field operations and overall dealer relations. A proven 33-year veteran of the automotive industry, Zuchowski was previously with Mazda North America, where he served as vice president of sales and field operations.
Zuchowski began his career in 1980 at Ford Motor Co., where he progressed through various executive-level positions, including regional manager, product marketing manager, national merchandising manager and field operations manager for the Ford and Lincoln Mercury divisions.
“I am both humbled and excited to lead Hyundai Motor America into the next chapter by continuing to build on John’s great legacy, and focusing on what matters most — building the highest quality, safest and most diverse fleet of models that customers love,” Zuchowski said.
“Dave has consistently distinguished himself as a results-oriented and motivational leader in our industry,” Uk added. “During his time at Hyundai, Dave has been instrumental in our growth, especially among our dealers. He exhibits a rare combination of passion, intelligence, creativity and diligence, and we are confident that he is the right choice to build on John’s momentum and take Hyundai to new and greater heights.”
More Industry

Penske Auto Group Deal a Record
The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.
Read More →
War Toll a Damper on Used Auto Prices
Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.
Read More →
Bridge the Maintenance Gap
With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.
Read More →
California Store Has New Owner
The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.
Read More →
BMW Plant Pursues Cleaner Energy
BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.
Read More →
Auto Affordability Inches Up
The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.
Read More →
Ohio Auto Group Under New Ownership
After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.
Read More →
RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →