Harley-Davidson Posts 4Q Loss, First in 16 Years
NEW YORK - Harley-Davidson Inc. reported a fourth-quarter loss Friday, its first quarterly deficit in 16 years, as restructuring costs and the sluggish economy wore on the motorcycle maker, reported The Detroit News. Its shares fell more than 5 percent in morning trading.
Harley-Davidson has spent the last year reorganizing its business to cope with falling demand of its high-end bikes. It has been laying off employees, closing factories and discontinuing or selling unwanted brands.
The company's results during the quarter ended Dec. 31 were worse than Wall Street was expecting. The company lost money -- its first three-month loss since 1993 -- even when accounting for only its continuing operations. It also lost money for the full year.
Harley-Davidson has been come under pressure over the last year as the tight credit markets and the weak economy led consumers to shun purchases of its high-end motorcycles. The company has been aggressively restructuring to cope with what it sees as a weaker market.
Last month, it announced it would close one of its two factories in York, Pa., and lay off nearly half the unionized work force there of about 1,950, reported The Detroit News. The York facility is Harley's main motorcycle production center, manufacturing its Touring and Softail bikes.
In October, Harley said it would sell the Italian premium sport-bike maker MV Agusta, which it acquired in 2008 for about $109 million. It also said it would discontinue its Buell line of sport bikes. Harley said it wanted to focus solely on its namesake motorcycles, on which it generates better returns.
More Industry

RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Selling to Grow
The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.
Read More →
Recalled Vehicles Hit 5-Year High
Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.
Read More →
Auto Group Acquires Top-Performing Rooftop
Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.
Read More →
China as Pacesetter
Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.
Read More →
BMW Concept Car Makes Fuel to Burn
The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.
Read More →
South Carolina Auto Group Downsizes
Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.
Read More →