Ford Used-Car Sales Surge an Anomaly
Dealers say 14-day guarantee helped fuel industry-rare increase.
Ford added a 14-day money-back guarantee to the 2-year-old Blue Advantage program this year, fueling sales, dealers say.
IMAGE: Ford
Ford is going against an industry grain with a surge in used-car sales through its Ford Blue Advantage program, Automotive News reports.
As industrywide preowned vehicle sales are on pace to fall this year from 2021, the approximately 1,400 dealers who are part of the program cite a 15% year-over-year increase in used-car sales through October, some individual dealers seeing as high as 40% jumps, the publication says. That contrasts with a 12% U.S. industrywide decline.
Dealers have leaned on used-car sales during the pandemic as new-car inventories shrunk and manufacturer incentives waned.
Ford added a 14-day money-back guarantee to the 2-year-old Blue Advantage program this year, fueling sales, dealers say. Inventory includes non-Ford models.
READ MORE: CPO Sales to See Double-Digit Percentage Decline in 2022
Originally posted on Auto Dealer Today
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