Ford Ups EV Investment
Production increased on popular models as it looks to boost its electrified market share.

Ford plans to nearly double hourly production on the Mustang Mach-E and reach annual average production of 210,000 by the end of the year.
IMAGE: Ford
Ford said it’s increasing production of its popular electric models as it works toward an all-electric future.
The Dearborn, Mich.-based carmaker said it accelerated production of its Mustang Mach-E, nearly doubling hourly production and planning to reach annual average production of 210,000 by the end of the year.
It said the model helped it become the second biggest selling EV seller in the U.S. last year, and that more than two-thirds of Mach-E buyers moved to Ford from other makes.
Meanwhile, production on the F-150 Lightning truck is scheduled to triple this year with a $2 billion investment across three plants, Ford said. It’s aiming for an annual production rate of 150,000 on the model, which it said is the best-selling electric truck in the U.S.;15,617 Lightnings sold last year.
It will also invest $95 million to increase production at a plant that makes both the Transit and E-Transit vans.
Ford has split its operations between electric and internal combustion engine models and has said half of its worldwide sales will be EVs by 2030.
LEARN MORE: First-Time EV Buyers Increasing, Study Finds
Originally posted on Auto Dealer Today
More Industry

Autos More Appealing
Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.
Read More →
Used EVs Defy Overall Market
While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.
Read More →
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →