agent Entrepreneur logo
MenuMENU
SearchSEARCH

Ford, GM Target Cost Cuts

Ford tries to reverse losses while GM looks to further strengthen position.

February 6, 2023
Ford, GM Target Cost Cuts

GM CEO Mary Barra says there are no plans to cut prices on its EVs, such as the Cadillac Lyric, to keep up with Tesla's price cuts.

IMAGE: General Motors

1 min to read


Detroit-area competitors Ford and General Motors are enacting parallel cost cuts as industry supply issues persist and a recession appears imminent, but GM is doing so from a stronger position.

Ford, smarting from a $2 billion net profit loss last year, will adjust supply-chain management, product development and manufacturing; do some white-collar layoffs and cut executive bonuses; and trim manufacturing and warranty expenses.

Ad Loading...

The carmaker said about half its profit loss resulted from lower production and lost sales, the other half from operational expenses. The chip supply shortage was a particular drain. It plans to redesign cars’ innerworkings in order to use more readily available chips.

Meanwhile, GM, despite seeing higher profits in the fourth quarter, a record $14.5 billion operating profit for the full year, and predicting stronger-than-expected 2023 earnings, plans $2 billion in automotive operations cost cuts this year and next.

To meet that target, it plans in part to make employment reductions through attrition.

GM’s strong fourth quarter resulted from the prices of the higher-margin models it focused on, and on greater sales volume in North America, both outweighing its higher costs.

LEARN MORE: GM and Ford CEOs on Heightened Watch for Recession

Originally posted on Auto Dealer Today

More Industry

Blue and white RV parked on beach facing the ocean.
Industryby Lauren LawrenceSeptember 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industryby Hannah MitchellSeptember 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
Ad Loading...
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Ad Loading...
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
Ad Loading...