F-150 Emblem Gets Redo
Chrome gone, brand says logo sticks out better from afar.
The corporate logo isn’t changing, just the emblem on vehicles.
IMAGE: Ford
Ford redesigned the F-150 pickup’s brand logo for its 2024 edition.
The emblem on the front grille uses a simpler font, its silver chrome outline replaced with white, and sporting a larger Ford script, news reports say.
The new logo can now be seen better from afar and will be introduced across Ford’s lineup in the next couple of years, a Ford executive told the Detroit Free Press.
The corporate logo isn’t changing, the paper said, just the emblem on vehicles, which appears to stick out in more of a two-dimensional way, Car and Driver reported.
Ford’s F-Series has been the best-selling pickup truck in the U.S. for 46 years in a row, so even small changes get noticed.
Originally posted on Auto Dealer Today
More Industry
Penske Auto Group Deal a Record
The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.
Read More →
War Toll a Damper on Used Auto Prices
Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.
Read More →
Bridge the Maintenance Gap
With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.
Read More →
California Store Has New Owner
The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.
Read More →
BMW Plant Pursues Cleaner Energy
BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.
Read More →
Auto Affordability Inches Up
The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.
Read More →
Ohio Auto Group Under New Ownership
After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.
Read More →
RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →