St. Louis — Dent Wizard International added two regional business development managers. They are Laura Sobyak, who will oversee the company’s Midsouth region, and Tim South, who will oversee the West region.

In these roles, Sobyak and South will focus on growing Dent Wizard’s customer base. Sobyak will report to Addison Thomas, Dent Wizard’s regional vice president for the Midsouth region. South will report to Don Coleman, Dent Wizard’s regional vice president for the West region.

Sobyak brings more than 20 years of experience in the automotive industry, including roles as sales and finance account manager, national sales manager and, most recently, territory manager for Southern Auto Finance Company. Sobyak’s position is newly created, representing further expansion of Dent Wizard’s national sales coverage.

South brings nearly 30 years of experience in the automotive industry, including roles as territory manager, financing account manager, and, most recently, as general sales manager for John Hine Mazda in San Diego, Calif.

“The addition of talented, service-oriented people such as Laura and Tim is representative of the commitment that Dent Wizard is making nationally in our steady transition from just PDR services to a broad menu of cosmetic reconditioning programs and services,” said Mike Black, Dent Wizard’s COO. “We are asking Laura and Tim to ramp up the communication and share Dent Wizard's true value proposition within the dealer channel.

“Our programs reduce the reconditioning cycle time and ensure our dealers sell cars more quickly, and for more money. We are excited to have both on our team.”