St. Louis — At the 2014 National Automobile Dealers Association (NADA) Convention and Expo, Dent Wizard International introduced Ding Shield Signature, an F&I product that includes bumper repair service for an enhanced option for the company’s Ding Shield portfolio, Ding Shield and Ding Shield Preferred.

The new Ding Shield Signature also includes other services under the Ding Shield Preferred product, which includes unlimited paintless dent removal (PDR) for ding and dent repair, windshield chip repair, four cosmetic alloy wheel repairs and a hail deductible benefit.

All repairs are performed onsite at the dealership by fully-trained Dent Wizard and Safelite AutoGlass technicians using the latest repair technology. The plans provide coverage for up to six years and are backed by an A.M. Best “A”-rated insurance company and Dent Wizard’s lifetime limited warranty. Under Ding Shield Signature, customers are given four wheel repairs and two cosmetic bumper damage repairs.

Unlike other appearance service products, Ding Shield products are reconditioning products from a reconditioning company, Dent Wizard, which boasts a national service footprint and a network of trained, insured professional dent technicians, anchored by well-established back office support, according to the company.

“Last year’s introduction of Ding Shield Preferred established the Ding Shield brand as more than just PDR, making F&I managers nationwide aware of the advantages of selling SMART repair products,” said Aaron Cooper, Dent Wizard’s national director of F&I. “With the addition of Ding Shield Signature, the evolution continues.”