December Affordability Dip Doesn’t Tell Full Story
New-vehicle buying conditions far better than a year earlier as market shifts to the buyer.

The number of weeks of median income needed to buy the average model was down about 7% year-over-year in December.
IMAGE: Pexels/Antoni Shkraba
Despite inflation and high interest rates, new-vehicle affordability is on the rise, though it dipped slightly in December on mixed conditions. Year-over-year, though, affordability is up, Cox Automotive said.
The average monthly payment rose 1% while the median number of weeks of income needed to buy the average model ticked up slightly from 38.3 to 38.6. Still, November’s median was the least since August 2021, Cox said.
The upticks came due to an increase in average transaction prices in December.
“However, year over year, it is in much better shape, and new-vehicle loan rates are down from their peak in October,” said Cox Chief Economist Jonathan Smoke.
Compared to a year earlier, December looked good from the consumer’s perspective. The number of weeks of median income needed to buy the average model was down about 7%.
Helping consumers were growth of median income – 0.3% – a decrease in the average new-vehicle loan interest rate from 10.3% to 9.7%, and growth in manufacturer incentives. Balancing those was a 1.3% increase in the average transaction price. The mix of conditions resulted in an estimated average monthly payment of $770, up from $762 in November.
The average monthly payment peaked in December 2022 at $796, Cox said.
Originally posted on Auto Dealer Today
More Industry

Structure Leads to Optimized Auto Listings
As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.
Read More →
Consumers Mixed on Economy, Finances
A July survey shows spotty sentiment of current and future conditions, in addition to demographic differences as overall opinion of present circumstances kept sliding.
Read More →
EVs Closing the European Gap
Electrified powertrains led June new-vehicle sales in Europe, reaching 26% of the market.
Read More →
Early Intervention Saves Retention
Sales and service departments have the highest annual dealership turnover rates, according to a new industry report, costing money and time that could be better spent elsewhere.
Read More →
Autos More Appealing
Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.
Read More →
Used EVs Defy Overall Market
While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.
Read More →
Trade-Ins in Negative Equity Reach New Heights
As such trade-ins rise in frequency, so do monthly loan payment amounts and interest rates, according to second-quarter data compiled by Edmunds.
Read More →
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →