DealerTrack Launches Program to Reduce DMS Costs
Launching its largest and most aggressive DMS marketing program to date, DealerTrack is putting its money where its mouth is, claiming it can save most DMS customers at least 50 percent – or it will pick up the bill.
The new “DealerTrack DMS Switch and Save 50% Program” began on Monday. Under the program, DealerTrack says it will save users of competing DMS systems* at least 50 percent compared with the cost of their current DMS. If it cannot, DealerTrack will pay for one month of the dealer’s current DMS service.
*Qualifying competitive systems include ADP (Elite, Drive, ARG/EDS, Web Suite 2006, Web Suite 2007) or Reynolds & Reynolds (Power/UCS, ERA excluding ERA ES).
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