agent Entrepreneur logo
MenuMENU
SearchSEARCH

Dealerships Lose Market Share on Service

Survey shows other shops surpassed them for the first time as the service pie grows.

December 6, 2023
Dealerships Lose Market Share on Service

Cox said declining trust issues appear to be a factor in lost dealership service market share.

 

 

IMAGE: Pexels/Andrea Piacquadio

2 min to read


Franchised auto dealerships are losing market share on service business to repair shops, a new study shows.

A Cox Automotive survey of nearly 2,500 vehicle owners conducted in the second half of this year found dealerships still get 30% of all U.S. service visits, but that’s down from 35% just two years ago.

Ad Loading...

At the same time, dealer service centers are getting more visits over the past two years as the pandemic’s effects have faded, with more driving and cars skewing older due to higher prices and interest rates. The average owner visited a service center 2.5 times this year, up from 2.3 times in 2021, Cox said, though that’s down from 2.8 times in 2018.

Cox projects that consumer service spending will exceed $400 billion in the next two years, so maintaining a big of a share or growing it of that can be lucrative.

But the number of owners who prefer nondealer service providers has surpassed those who prefer dealerships for the first time, Cox said. A third of owners said they prefer general repair shops, up one percentage point from 2021. Thirty-one percent said they prefer dealerships, down from 35% two years ago. Cox attributed the decline to trust issues.

Of respondents who gave trust as their reason for returning for service to the store that sold them their vehicle, 54% cited trust as a reason, down from 62% in 2021. Those citing trust are more likely to be satisfied with service and more loyal than those who didn’t, Cox said.

“… while our report lays clear some of the challenges facing service providers today, the good news is that the industry continues to grow with more customers going in for service visits, and most providers are seeing a boost in revenue for service as well,” said Cox Senior Manager of Market and Customer Research Vanessa Ton.

Ad Loading...

Survey respondents, including nearly 200 electric-vehicle owners, each had at least one service done in the past 12 months, together making for more than 5,500 service visits. Cox also interviewed fixed-operations staff at more than 500 franchised dealers.

LEARN MORE: Dealer Service Metrics Mixed in October

Originally posted on Auto Dealer Today

More Industry

Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Ad Loading...
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
Ad Loading...
A fan of $100 bills sitting on a white envelope
Industryby Hannah MitchellAugust 12, 2026

July Was Hot for Auto Borrowers

Credit proved readily available for many, but most loans left buyers in negative territory, Cox Automotive said.

Read More →
newspaper advertisement circled in pink, Turn Listings into Leads, F&I and Showroom
Industryby Lauren LawrenceAugust 5, 2026

Structure Leads to Optimized Auto Listings

As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.

Read More →
Photo of woman counting cash with a calculator sitting on a desk in front of her
Industryby Hannah MitchellJuly 30, 2026

Consumers Mixed on Economy, Finances

A July survey shows spotty sentiment of current and future conditions, in addition to demographic differences as overall opinion of present circumstances kept sliding.

Read More →
Ad Loading...
blue map of Europe with outline of an electric vehicle powertrain on top, Closing the Powertrain Gap, Agent Entrepreneur
Industryby Lauren LawrenceJuly 30, 2026

EVs Closing the European Gap

Electrified powertrains led June new-vehicle sales in Europe, reaching 26% of the market.

Read More →
Ad Loading...