agent Entrepreneur logo
MenuMENU
SearchSEARCH

Dealers Entering Holidays Not so Cheerfully

In the wake of a healthy year of business, many are seeing slowed traffic and otherwise gloomy conditions.

December 3, 2025
Dealers Entering Holidays Not so Cheerfully

'Persistent economic uncertainty and fading consumer confidence are weighing on sentiment,' a Cox Automotive economist said of the dealer survey results.

Credit:

Pexels/Erik McIean

2 min to read


Though auto dealerships and groups have fared well this year despite numerous economic challenges, dealers have started to worry about how things play out from here.

Cox Automotive’s fourth-quarter Dealer Sentiment Index reflects a sector facing softening consumer demand and rising costs. After a year of brisk sales sparked by tariff-dodging, the end of the federal electric-vehicle tax credit, and big-ticket buyers buoyed by robust stock returns, many dealers foresee a reality reckoning.

Ad Loading...

More than 900 dealer survey responses show a significant drop in both current market sentiment and future outlook to well under the threshold of 50, the former falling from 43 to 38 and in the latter from 46 to 42, Cox reported. Scores under 50 indicate more dealers see conditions as weak than as strong.

The reasons for the drop-offs include falling customer traffic and thinning margins over the past three months. Franchised dealers, especially, have seen a decline in consumers in their stores, their in-person and online traffic falling to all-time lows, Cox said. That’s a stark statistic, given the historical context of the pandemic lockdowns and the Great Recession. The overall traffic index fell from 33 to 31.

“Persistent economic uncertainty and fading consumer confidence are weighing on sentiment,” said Cox Deputy Chief Economist Mark Strand. “Compared to the rest of the year, the current market feels like it’s running out of gas.”

Cox’s profitability index slipped from 38 to 36 as dealers meet rising costs and falling demand. Dealers see waning sales of both new and used units, according to survey results. Franchised dealers’ new-vehicle sales sentiment dropped from 58 to 49, and their used sales sentiment also fell from 60 to 53.

Dealers see larger economic conditions affecting sales, that index falling from 43 to 39.

Ad Loading...

Not surprisingly, EV sales outlook sharply declined due to the vanished tax incentive. For franchised dealers, the index fell from 33 to 24 while EV leasing sentiment dropped from 36 to 27.

Looking to potential interest rate relief when the Federal Reserve meets next week, Strand expressed hope that conditions will turn as the year winds down.

“… renewed market momentum is entirely possible,” he said, “especially if we get material interest-rate relief and a rebound in consumer confidence.”

LEARN MORE: Dealer Seeing Blue Skies

Originally posted on F&I and Showroom

More Industry

Two white men's shaking hands
Industry•October 15, 2026

Penske Auto Group Deal a Record

The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.

Read More →
Rows of cars parked in exterior lot
Industry•by Hannah Mitchell•October 8, 2026

War Toll a Damper on Used Auto Prices

Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.

Read More →
Mechanic cleaning interior of engine
Industry•by Lauren Lawrence•October 8, 2026

Bridge the Maintenance Gap

With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.

Read More →
Ad Loading...
Ford F-150 truck rounding a curve
Industry•by Hannah Mitchell•October 1, 2026

California Store Has New Owner

The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.

Read More →
crane lowering a pipeline into the ground
Industry•by Lauren Lawrence•October 1, 2026

BMW Plant Pursues Cleaner Energy

BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.

Read More →
Two dodge cars outside of dealership.
Industry•by Lauren Lawrence•September 17, 2026

Auto Affordability Inches Up

The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.

Read More →
Ad Loading...
Five men smiling for photo in front of Honda car dealership.
Industry•by Lauren Lawrence•September 10, 2026

Ohio Auto Group Under New Ownership

After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.

Read More →
Blue and white RV parked on beach facing the ocean.
Industry•by Lauren Lawrence•September 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industry•by Hannah Mitchell•September 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Ad Loading...
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industry•by Lauren Lawrence•August 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...