agent Entrepreneur logo
MenuMENU
SearchSEARCH

Daimler Set to Extend CEO's Contract, Source says

February 17, 2010
2 min to read


FRANKFURT - Daimler AG's supervisory board is set to approve a three-year extension to CEO Dieter Zetsche's contract on Wednesday, a source familiar with the matter told Reuters.

Though some German media had speculated about Zetsche's future, his internal standing was never in doubt and some company insiders believe his contract could be extended beyond 2013.

Ad Loading...

"It's not as if when the three years are up it's over for him. He's not that old," the person said on Tuesday.

A spokesman for Daimler declined to provide a statement. The company traditionally has a policy of not commenting either on boardroom matters or personnel issues.

Zetsche turns 60 in May 2013, an age at which rival BMW AG permits board members to extend their contract only by one-year intervals, if at all.

Zetsche's success in steering the company through the crisis in the global premium car and commercial vehicle market will largely determine whether he stays on or hands over the reins, most likely to Wolfgang Bernhard.

Bernhard replaced Rainer Schmueckle earlier this month as head of production at premium division Mercedes-Benz Cars. That was the second key management change following the resignation of sales chief Klaus Meier last September. He was replaced by Joachim Schmidt.

Ad Loading...

Zetsche, who also serves as CEO of Mercedes, has been a supporter of Bernhard ever since they first formed a duo at Chrysler in 2000. He prominently criticized a decision by predecessor Juergen Schrempp to force Bernhard's departure four years later. Bernhard was in line to be Mercedes CEO.

More Industry

Two white men's shaking hands
Industry•October 15, 2026

Penske Auto Group Deal a Record

The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.

Read More →
Rows of cars parked in exterior lot
Industry•by Hannah Mitchell•October 8, 2026

War Toll a Damper on Used Auto Prices

Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.

Read More →
Mechanic cleaning interior of engine
Industry•by Lauren Lawrence•October 8, 2026

Bridge the Maintenance Gap

With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.

Read More →
Ad Loading...
Ford F-150 truck rounding a curve
Industry•by Hannah Mitchell•October 1, 2026

California Store Has New Owner

The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.

Read More →
crane lowering a pipeline into the ground
Industry•by Lauren Lawrence•October 1, 2026

BMW Plant Pursues Cleaner Energy

BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.

Read More →
Two dodge cars outside of dealership.
Industry•by Lauren Lawrence•September 17, 2026

Auto Affordability Inches Up

The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.

Read More →
Ad Loading...
Five men smiling for photo in front of Honda car dealership.
Industry•by Lauren Lawrence•September 10, 2026

Ohio Auto Group Under New Ownership

After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.

Read More →
Blue and white RV parked on beach facing the ocean.
Industry•by Lauren Lawrence•September 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industry•by Hannah Mitchell•September 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Ad Loading...
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industry•by Lauren Lawrence•August 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...