Crosswalks Lights Keep Pedestrians Safer
Study found the addition makes drivers much more likely to stop in otherwise low-lighted areas.

The study found flashing yellow lights combined with an illuminated crosswalk resulted in more driver yielding to pedestrians.
Pexels/Jenkin Shen
Lighted crosswalks appear to be safer for pedestrians, a new report says.
Drivers are more than three times as apt to yield to pedestrians in illuminated crosswalks in areas with few streetlights as opposed to unlighted crosswalks, according to the Insurance Institute for Highway Safety.
The finding is significant because statistics show most pedestrian deaths in auto collisions are after dark; IIHS says approximately 75% of such fatalities happened in those conditions in 2022.
“These results show that simple changes can have a dramatic impact on pedestrian safety,” IIHS President David Harkey said in a press release on the study. “When drivers are yielding, pedestrians aren’t dying.”
The nonprofit group worked with Western Michigan University to study different lighting at a four-way intersection, two T intersections, and a midblock spot, all without traffic signals or stop signs. They tested various types of lighting at the crosswalks to observe how drivers responded.
The study found that all types of lighting increased yielding to pedestrians but that the combination of flashing lights and lighting triggered by the pedestrian before walking into the crosswalks was the most effective. In fact, the combination made drivers 13 times as likely to yield to pedestrians.
“These results show that crosswalk lighting and flashing beacons make pedestrians substantially safer in poorly lit areas,” said study author Wen Hu, IIHS senior research transportation engineer. “Along with lower speed limits and road designs that discourage speeding, these simple solutions have the potential to reduce pedestrian injuries and fatalities.”
Originally posted on Auto Dealer Today
More Industry

Penske Auto Group Deal a Record
The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.
Read More →
War Toll a Damper on Used Auto Prices
Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.
Read More →
Bridge the Maintenance Gap
With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.
Read More →
California Store Has New Owner
The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.
Read More →
BMW Plant Pursues Cleaner Energy
BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.
Read More →
Auto Affordability Inches Up
The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.
Read More →
Ohio Auto Group Under New Ownership
After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.
Read More →
RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →