Chrysler Names Bigland to Head Alfa Romeo Brand in North America
Chrysler Group LLC said on Monday its head of U.S. sales, Reid Bigland, has been appointed to lead the Alfa Romeo brand for North America, as it prepares for a relaunch aimed at reaching sales of 150,000 in four years, reported Reuters. Bigland, 47, joined Chrysler in 2006 as the head of its Canadian operations, ... Read More »
Chrysler Group LLC said on Monday its head of U.S. sales, Reid Bigland, has been appointed to lead the Alfa Romeo brand for North America, as it prepares for a relaunch aimed at reaching sales of 150,000 in four years, reported Reuters.
Bigland, 47, joined Chrysler in 2006 as the head of its Canadian operations, a position he continues to maintain. He will be in charge of relaunching the sporty Alfa Romeo brand, which has not been sold in the United States and Canada since 1996.
Chrysler, which is owned by Fiat SpA, also announced that Robert Hegbloom will head its Ram Truck brand. Hegbloom, 50, was also named to its North American leadership team. He joined Chrysler in 1986.
Bigland is also a member of the same North American leadership team as well as being a member of the Fiat Chrysler Group Executive Council.
“Both Reid and Bob have grown tremendously as leaders in the last five years, and the time has come for them to have expanded leadership roles,” Sergio Marchionne, chief executive of Fiat and Chrysler, said in a statement.
More Industry
RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Selling to Grow
The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.
Read More →
Recalled Vehicles Hit 5-Year High
Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.
Read More →
Auto Group Acquires Top-Performing Rooftop
Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.
Read More →
China as Pacesetter
Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.
Read More →
BMW Concept Car Makes Fuel to Burn
The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.
Read More →
South Carolina Auto Group Downsizes
Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.
Read More →