agent Entrepreneur logo
MenuMENU
SearchSEARCH

Boost in Floor Traffic Could Signal Strong October Finish, CNW Says

October 11, 2011
3 min to read


BANDON — October kicked off to a strong start after the new-car industry broke out of its summer funk in the second half of September, according to the Bandon, Ore.-based CNW Research. Floor traffic was up and closing ratios were on the rise, which could push the sales pace to its highest level this year.


Driven by higher incentive levels and greater trade-in values, consumers marched back into showrooms during the first week of October, with floor traffic up nearly 18 percent vs. September and 3.3 percent vs. the year-ago month. Closing ratios jumped 10.2 percent vs. September and 7.39 percent increase vs. the same month last year, reported F&I and Showroom magazine.

Ad Loading...


“On the back of higher incentives and greater trade-in value, the new-car industry broke out during the second half of September and the opening days of October look to be carrying that good vibe forward,” wrote CNW’s Art Spinella in his monthly e-newsletter. “October could be the high-water SAAR (Seasonally Adjusted Annual Rate) mark of the year, reaching a 14.2 million delivery rate compared to 12.3 million a year ago.”


Concerns about the economy still persist, however, with CNW’s Jitters Index, which measures consumer sentiment regarding home-centric economic issues, edging up 0.8 percent from last month.


“Consumers continue to be concerned about their homecentric economic outlook,” Spinella wrote.


Confidence among shoppers intending to purchase a vehicle was at 74.29, a level that typically signals a need for more incentives. “Historically, this occurred when the confidence number fell below 75 and that’s the case today,” Spinella added.


The auto finance landscape also continued to show improvement. According to CNW, subprime approvals were up 3.8 percent in the opening days of October vs. September, and 8.4 percent vs. a year ago. This marked the first time in months that approvals for that credit segment climbed on a sequential basis.

Ad Loading...


Additional, the average FICO score of new-car buyers climbed to 691.8 during the opening days of October, compared to 708 last year and 691.4 in September.


CNW also noted that the used-vehicle market may have hit a low point in terms of inventory levels. According to the market research firm, the used-vehicle days’ supply was down nearly 20 percent vs. a year ago. “It appears the industry has reached the low point in inventory volume, which has been followed by softer prices,” Spinella wrote. “That will continue to be the case over the coming few months at least.”


Spinella also noted what is becoming a troubling trend: The gap between MSRP and transaction price is shrinking. The different between the two prices was down to 84.3 percent. While this is not historically a bad ratio, it does indicate a weakening in demand that is being offset by more incentive spending, which has increased 9 percent since last month. And with 80 percent of new-car intenders saying they expect a major incentive if and when they buy, dealer and manufacturer profits could feel the pain in the coming months.


“We’re looking at a yellow caution flag,” Spinella wrote. “If the MSRP-TP gap falls below 83 percent, dealer and manufacturer profits will undoubtedly be damageed. If it falls below 80 percent, it would be time to head for the hills.


More Industry

Photo of MINI nameplate on the hood of a white MINI Cooper
Industryby Hannah MitchellJuly 23, 2026

Autos More Appealing

Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.

Read More →
red car parked in front of a sunset, The Used Market Divide, Agent Entrepreneur
Industryby Lauren LawrenceJuly 23, 2026

Used EVs Defy Overall Market

While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.

Read More →
Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Ad Loading...
Aerial shot of a car dealership
Industryby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Ad Loading...
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
Ad Loading...
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Ad Loading...