Bobit Business Media, or BBM, announces a rebranding initiative capitalizing on its expanded role as a comprehensive media and marketing solutions partner for B2B companies. With a trusted name and a stellar industry reputation, Bobit Business Media is advancing with a bold new look that reflects its expanding media presence into streaming content, short-form and long-form B2B video, and brand-new data-driven marketing solutions – spotlighting its commitment to driving the future of B2B media. BBM will continue producing creative strategies with impactful content while helping businesses grow and succeed in an ever-changing media landscape. 

BBM makes a strategic shift from positioning itself as a data intelligence company to being a multifaceted business media partner with forward-thinking approaches for B2B and B2X. BBM is building on its legacy of providing trusted industry insights while focusing on new media channels that translate into connecting with today’s multigenerational B2B audience now including millennials and generation Z decision-influencers and decision-makers.  

As part of BBM’s bold new direction, it will launch multiple cutting-edge video channels that include weekly news briefs, scripted and unscripted content, and a seamlessly integrated, content-based pay-per-click marketing tool. With these new channels, BBM will generate content that is engaging and accessible for end-to-end consumers while also curating content specific to each business’ needs. 

AT THE HELM: Bobit Business Media Under New Ownership