agent Entrepreneur logo
MenuMENU
SearchSEARCH

Auto Dealers Bullish on Market

Settled election makes them optimistic despite lingering affordability issues.

December 11, 2024
Auto Dealers Bullish on Market

Though the overall outlook rose, dealership traffic is down as affordability issues linger.

Credit:

Pexels/Josh Sorenson

2 min to read


Political certainty following the November election put auto dealers in an optimistic frame of mind.

Though dealers' view of the current market is muted at a low score of 43, Cox Automotive’s quarterly Dealer Sentiment Index shows a marked improvement in their three-month outlook from 42 to 54 quarter-over-quarter. A year earlier, it stood at about the same as the third quarter: 41.

Ad Loading...

The settled presidential race, along with the recent trend of moderating interest rates, bodes well for sales, dealers indicated in the Cox survey.

“We saw a surge in the outlook, technically the largest surge we have had quarterly in the history of the data, and it gets us back to Q2 2022 levels,” said Chief Economist Jonathan Smoke. “It is the best fourth quarter since 2021, which was the most profitable quarter in dealer history.”

The new-vehicle sales index also rose, from 51 to 54, while the new-vehicle inventory index stayed at a high 73, only two points under the record high achieved in the first quarter.

The outlook isn’t all rosy, though. Dealers' take on the larger economy were flat at 41 due to inflation and still-high loan rates. And since dealer profits have come down from pandemic-era highs, Cox’s profit index rose just one point to 35.

Meanwhile, Cox’s customer traffic index fell by one point to 31, reflecting reduced in-store traffic, though digital business rose a point to 40.

Ad Loading...

While overall dealer sentiment got a boost, dealers’ outlook on electric-vehicle sales fell two points to 35. Cox’s EV tax credit index score, though, stood at 60, suggesting the federal tax credit for EV purchases and leases has increased sales. The conflicting numbers show dealers anticipate the potential loss of the credit, which the incoming Trump administration has indicated it plans to eliminate.

“We are getting clear feedback that the tax credits are working in both the new and the used markets,” Smoke said. “The numbers have been moving higher and higher for franchises and are up substantially year over year.” 

 

 

 

More Industry

Hyundai logo and 40 Years in America in front of a starry background
Industryby Lauren LawrenceMarch 5, 2026

Hyundai Celebrates U.S. Milestone

The South Korean automaker said it supports 570,000 jobs in the U.S. with a planned investment of $26 billion between 2025 and 2028, according to President and CEO José Muñoz.

Read More →
Showroomby Lauren LawrenceMarch 4, 2026

Used-Vehicle Program Aims to Draw More Buyers

GM says more than 750 dealers across the U.S. are enrolled in CarBravo and that in January CarBravo dealers sold over two times the certified volume of Chevrolet, Buick and GMC dealers using traditional CPO.

Read More →
Industryby Hannah MitchellMarch 2, 2026

Meet the Editor: Hannah Mitchell

A longtime newspaper journalist, Bobit Dealer Group's editor was raised on news back in the South. Now she brings that news-hound ethic to our four auto retail magazines.

Read More →
Ad Loading...
Summit Updatesby StaffMarch 2, 2026

Enhance Your Dealer's F&I Workflow at Agent Summit

This session is designed to equip general agents with actionable strategies that can help their dealers enhance the efficiency of financial services managers.

Read More →
Industryby Hannah MitchellMarch 2, 2026

Auto Brands Hold the Line on Retention

A flat national rate despite inflation and other financial challenges shows industry loyalty stability, annual Reynolds and Reynolds research finds.

Read More →
F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 26, 2026

AI Drives Dealer Website Traffic

Total visits to dealer websites from generative artificial intelligence platforms grew more than 15 times year-over-year, signaling a shift in how many consumers shop for cars online.

Read More →
Industryby Hannah MitchellFebruary 26, 2026

Automakers Tops in Fuel Economy

In the U.S., Honda has the most efficient gas-electrified combo lineup while Tesla beats all automakers in annual EPA ranking as brands built their alternative-fuel offerings.

Read More →
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Ad Loading...
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →