agent Entrepreneur logo
MenuMENU
SearchSEARCH

Auto Borrowers Had Easier Time in Q4

Data show terms improving from the consumer standpoint, though some metrics hit record highs.

January 4, 2024
Auto Borrowers Had Easier Time in Q4

APRs lowered for longer-term loans as 2023 progressed, falling below 4%.

IMAGE: Pixabay/Raten Kauf

2 min to read


Borrowers landed more favorable terms on auto loans in the fourth quarter, though monthly and down payments hit records, Edmunds data show.

The shift reflects increased incentives as the market rebalances toward the buyer, the online automotive data provider said.

Ad Loading...

The year-ending quarter brought lower annual percentage rates for longer terms and more new-vehicle loans with zero-percent financing.

But new-vehicle monthly and down payments; average APR and down payments for used vehicles; and the number of new-vehicle buyers with monthly payments exceeding $1,000 all reached record highs.

“… there are some very encouraging signs as we kick off 2024 when considering the makeup of deals in the latter half of Q4 2023,” said Edmunds Head of Insights Jessica Caldwell.

“Incentives are slowly coming back as inventory improves. Most consumers are looking for low APRs with longer loan terms, so the growth in those loans is helpful to lure consumers who have been sitting out due to adverse financing and pricing conditions."

  • APRs lowered for longer-term loans as 2023 progressed, falling below 4%, Edmunds found.

  • The share of zero-percent financing on new vehicles rose quarter-over-quarter from 1% to over 2%.

  • Meanwhile, new-vehicle monthly payments also rose, though by only $3 to $739, essentially flat. Down payments exceeded $7,000 for the first time at $7,074, up from $6,907 in the third quarter.

  • New-vehicle borrowers with monthly payments of at least $1,000 rose quarter-over-quarter from 17.5% to 17.9%.

  • Average used-vehicle APRs rose from 11.2% to 11.6%.

Ad Loading...

Originally posted on Auto Dealer Today

More Industry

Blue and white RV parked on beach facing the ocean.
Industryby Lauren LawrenceSeptember 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industryby Hannah MitchellSeptember 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
Ad Loading...
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Ad Loading...
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
Ad Loading...