agent Entrepreneur logo
MenuMENU
SearchSEARCH

Americans Far From Fully Confident About Fully Automated Cars

Survey finds slight upward shift in readiness, but consumer acceptance of the technology is essentially flat after accidents, data compromises.

October 23, 2024
Americans Far From Fully Confident About Fully Automated Cars

The vast majority of survey respondents, or 83%, said they’d require more reassurance of its safety via statistics before they’d try it.

Credit:

Pexels/Esmihel Muhammad

2 min to read


Consumers, still wary of fully automated vehicles, are showing very slight positive movement in their view of the technology.

After consumer confidence in such vehicles fell two straight years, an annual J.D. Power survey shows a two-point increase in automated vehicle readiness to a still-low 39 on a 100-point scale.

Ad Loading...

The survey of 3,000 U.S. vehicle owners was conducted in August.

J.D. Power observed that the shift in direction, though, still reflects a general population with lackluster confidence in the technology, which has stirred wariness due to news of accidents that happened while vehicles were driving themselves, among other incidents.

The vast majority of survey respondents, or 83%, said they’d require more reassurance of its safety via statistics before they’d try it, while 86% said they’d require the ability to take control of an automated vehicle if circumstances called for it.

“Repeated and consistent reporting of safety findings over time—with independent oversight—will aid acceptance. Furthermore, addressing persistent concerns regarding insurance costs and data privacy also are paramount,” said Lisa Boor, J.D. Power senior manager of auto benchmarking and mobility development.

Physical safety isn’t consumers' only concern, either. Eighty percent of respondents said they were wary of the potential for hackers to interfere with an automated vehicle, and 64% said they worry their data wouldn’t be secure, so much so that 40% said the automaker’s data-protection policy would be a major consideration in their next vehicle purchase.

Ad Loading...

“Data security and transparency regarding data use are becoming increasingly important as a foundation for building trust in technology and connected digital solutions. Trust is built over time but can be quickly eroded,” said Bryan Reimer, a research scientist at the Massachusetts Institute of Technology’s Center for Transportation and Logistics in J.D. Power’s press release on the survey findings. “The news media's attention to a recent failure by one automotive manufacturer to safeguard drivers’ privacy is likely provoking anxiety among automotive consumers.”

In a related vehicle-automation finding, the survey found that for safety purposes, 39% of parents of teen drivers want active driver-assistance systems, or ADAS, in the vehicles the kids drive.

DIG DEEPER: Partial Automation Doesn't Add to Safety

Originally posted on Auto Dealer Today

More Industry

Photo of new Chevrolet Bolt parked on a beach
Industryby Hannah MitchellMay 14, 2026

EVs Getting More Attractive

A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.

Read More →
Benchmark bar graph showing April 2026 EV Sales
Industryby Lauren LawrenceMay 14, 2026

EV Sales Drop in April Following Surge

North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.

Read More →
Photo of a loan contract on a desk
Industryby Hannah MitchellMay 13, 2026

Auto Lenders, Consumers on a Tightrope

April borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.

Read More →
Ad Loading...
Shifting Loan Demands A Sign of the Times, Loan Application paperwork with a pen and a car outline, Auto Dealer Today
Industryby Lauren LawrenceMay 8, 2026

Auto Loan Outlook Shows Cracks

Recent survey data shows that the overall demand for auto loans is down, but the demand for subprime loans is up as consumers face economic uncertainty and affordability pressures.

Read More →
Photo of buyer and seller representatives in Waco Mitsubishi sale outside the dealership
Industryby Hannah MitchellMay 7, 2026

Lone Star State Store Sells

The Mitsubishi location moves from one Texas automotive group to another, continuing this year’s spate of brisk buy-sell activity.

Read More →
2026 Mitsubishi Outlander in front of the company’s first national Gallery dealer facility
Industryby Lauren LawrenceMay 7, 2026

Mitsubishi Gallery Makes Progress

As part of its 2030 business plan, Mitsubishi's North America arm will soon open its first 'gallery' store in Tennessee, where customers can learn about the brand, vehicles and technology.

Read More →
Ad Loading...
hand signing paperwork on a clipboard on top of a desk with a gavel to the side

Senators Propose Chinese Connected Car Ban

Just weeks before President Trump is set to meet with the Chinese president, two U.S. senators proposed a bill with the aim of protecting Americans’ data.

Read More →
Photo of work team at a U.S. Subaru hybrid vehicle plant
Industryby Hannah MitchellApril 30, 2026

Consumers Gravitate to Hybrids

A study of Q1 used-vehicle sales shows many consumers are looking to minimize fuel costs but aren’t willing to go all electric and no longer have a tax break incentive to do so.

Read More →
family in a car, Affordability Out the Window, Auto Dealer Today
Industryby Lauren LawrenceApril 24, 2026

Bad Credit Tanks Attainability

A recent study suggests expectant parents are feeling the burden of bad credit more than other demographics when it comes to buying a new car.

Read More →
Ad Loading...
Photo of two men in suit jackets shaking hands next to new car inside of a dealership
IndustryApril 23, 2026

A New Consumer Culture in the Auto Dealership

Dealers should aim to build a positive work environment, helping employees execute an efficient experience, from their online research to the final delivery of the vehicle.

Read More →