MENU
SEARCH
Detroit — Ally Financial’s latest advertising campaign for its U.S. automotive business features dealers sharing stories of business and civic accomplishments while noting how Ally helped them achieve success.
“Ally. It’s more than our name, it’s our promise,” is the company’s new theme. In the ads, Ally’s expertise in the auto industry is demonstrated through examples of how the company’s leaders and employees support dealers in selling more vehicles and improving their F&I effectiveness.
“We believe this campaign reflects our efforts to deliver real value that helps dealers build their brands," said Andrea Riley, chief marketing officer for Dealer Financial Services at Ally. “Our name is our promise in the marketplace, and this campaign and approach is just another example of how Ally delivers on that promise."
The campaign will span print and digital channels, and was developed with advertising agency Duffey Petrosky of Farmington Hills, Mich.
Dealers should aim to build a positive work environment, helping employees execute an efficient experience, from their online research to the final delivery of the vehicle.
Read More →
A cloudy April forecast was expected due to last April’s sales surge in anticipation of U.S. trade tariff-inflated prices. Meanwhile, automakers pumped up incentives to address today’s consumer wallet woes.
Read More →
A recent price spike due to several larger market forces, though it hasn’t dulled demand, is pushing more consumers to efficient models to squeeze in buys.
Read More →
A group out West picked up the major D.C.-area collection, putting it in the upper tiers of private automotive groups in the U.S.
Read More →
Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.
Read More →
U.S. consumer interest in electric vehicles lags behind other countries despite the rising gas prices caused by the ongoing war in the Middle East.
Read More →
Research reveals the brands and models most likely to have higher recall rates over their lifetimes. While some brands rank high, addressing safety issues can be a selling point.
Read More →
Cox Automotive research shows both the opportunities and the challenges in turning consumers’ growing affordability needs into increased fixed-operations revenue.
Read More →
The partner you choose for growth and expansion is key, because better is the ultimate goal instead of growth for growth’s sake.
Read More →
The dealership profit center plays an important role in customer retention, and generation Z customers are showing the highest loyalty rates, based on recent CDK Global data.
Read More →