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Hannah Mitchell

Executive Editor

Hannah Mitchell is executive editor of Bobit's Dealer Group, which includes Auto Dealer Today, F&I and Showroom, Agent Entrepreneur, and Providers & Administrators publications. 

A former daily newspaper journalist, she honed her craft covering politics, business, and more for publications that included the Charlotte Observer and the Orange County (Calif.) Business Journal. She holds a master’s degree in journalism from Columbia University, and her first car was a hand-me-down Chevrolet Nova.

Learn more about Mitchell in this video below!

Articlesby Hannah MitchellApril 30, 2024

No Telling Yet Where This Car Will Go

Rule dealers say would burden them but the FTC promotes as a consumer protection is up in the air.

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Articlesby Hannah MitchellApril 26, 2024

Up With Upselling

Sales expert shares pointers on how to guide consumers to add onto their vehicle purchases. Should preloads be part of the process?

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Articlesby Hannah MitchellApril 25, 2024

How to Sell in a Digitally Altered Reality

Much about the car-buying process has migrated online, but many of the same approaches still apply – nail those and top them with the new.

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Articlesby Hannah MitchellApril 5, 2024

Don’t Let the Good Ones Get Away

Whether it’s fear, indecision or something else, don’t let it stop you from taking risks in order to expand your future.

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Articlesby Hannah MitchellMarch 12, 2024

What Should We Name This Odyssey?

AI is a new tool that’s developing fast and holds much potential for the automotive business.

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Articlesby Hannah MitchellFebruary 23, 2024

Soupin’ Up Sales

Industry vet Gerry Gould and new business partner win Bobit’s Innovation Challenge with new tech tool to boost sales prowess.

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Articlesby Hannah MitchellFebruary 14, 2024

Hile-Mileage Exec

Bob Glaser, who’s headed North Carolina’s dealer association since before many of the younger dealer staff across the state were born, is parking his career.

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Articlesby Hannah MitchellFebruary 14, 2024

Required Reading for Dealers

Study the lessons from these lawsuits to prevent yourself from ending up in the same scenario.

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Articlesby Hannah MitchellFebruary 14, 2024

A Real Purchase

Buying a new car online would, for one, reduce the thrill factor.

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Articlesby Hannah MitchellDecember 21, 2023

Reputation Is Everything

It's paramount for car dealers to attract and retain customers, automotive marketing experts say, and those experts advise specific steps that can help dealerships get that most important job done and done right.

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