agent Entrepreneur logo
MenuMENU
SearchSEARCH

June Auto Sales Forecast Cloudy

High prices and interest rates, paired with flat incentives, dampen demand.

June 25, 2025
June Auto Sales Forecast Cloudy

Average monthly finance payments look to hit $747 this month, up 3% and a record for June.

Credit:

Pexels/InstaWalli

2 min to read


When a mix of unusual factors has been sifted, retail new-vehicle demand has proven to be muted this month.

The preliminary results from a J.D.Power-GlobalData forecast come as no surprise to an industry in limbo as the U.S. awaits ultimate outcomes of frequently shifting trade policy. 

Ad Loading...

Many consumers, already strapped with inflated vehicle prices and still-high interest rates, continue to hold off on vehicle purchases. Those pulling the trigger are paying more amid record finance payments.

Though June retail sales are up 7% year-over-year to a projected one million units, last June’s numbers took about an 85,000-unit hit due to CDK Global’s auto dealer software outage from a pair of cyberattacks, J.D. Power said.

Meanwhile, new-vehicle sales surged back in March and April by an estimated 173,000 units combined as consumers rushed to beat trade tariff price inflation, now-retreated demand that’s deflated June deliveries.

Further dampening sales are stagnant incentives. Though the purchase perks are up on their face by 2% year-over-year and 4% over May to a projected average of $2,727 per vehicle, they’re essentially flat at 5% of the average manufacturer’s suggested retail price, according to the forecast. That’s down from 6% in January.

The average transaction price for the month is an estimated $46,233, up 3% year-over-year. Meanwhile, average monthly finance payments look to hit $747, also up 3% and a record for June, J.D. Power said. Loans exceeding 84 months, or seven years, are on track to make up 12% of financed June sales, up three percentage points.

Ad Loading...

Before the Trump administration started raising import tariffs in March, automaker incentives were expected to rise this year, J.D. Power said. Instead, the companies are pulling back in reaction to the tariffs while many hold off on sticker price spikes.

“This reflects the cost-pressure tariffs are creating for manufacturers, but it is also causing some shoppers looking for affordable vehicles to remain on the sidelines,” said president of J.D. Power’s Data and Analytics Division Thomas King.

LEARN MORE: How Your Dealership Can Weather This Economic Uncertainty

Originally posted on Auto Dealer Today

More Industry

red car parked in front of a sunset, The Used Market Divide, Agent Entrepreneur
Industryby Lauren LawrenceJuly 23, 2026

Used EVs Defy Overall Market

While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.

Read More →
Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Aerial shot of a car dealership
Industryby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Ad Loading...
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Ad Loading...
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Ad Loading...
Photo of multiple new SUVs on a car dealership lot
Industryby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Ad Loading...