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The Status Quo Bias

The status quo bias is present in every transaction, and if it isn’t discussed early and...

The status quo bias is present in every transaction, and if it isn’t discussed early and throughout the acquisition process, you could be setting yourself up to receive some bad news when you least expect it.

Article

Guide to Digital Retailing During a Pandemic

Small businesses like dealerships are feeling the serious effects already with significantly...

Small businesses like dealerships are feeling the serious effects already with significantly reduced foot traffic and declining sales. It is more important than ever to connect to customers through these challenges and help them understand that you are open for business and implementing new tools and practices to reach customers.

Article

The Gap in GAP

A multimillion-dollar settlement should compel agents to take a closer look at the marketing...

A multimillion-dollar settlement should compel agents to take a closer look at the marketing language that accompanies the GAP product their dealers sell.

Article

Are You a Political Agent?

Agents and dealers often hold the same opinions on the issues of the day, but talking politics...

Agents and dealers often hold the same opinions on the issues of the day, but talking politics on the job is still a bad idea and could cost your agency business.