agent Entrepreneur logo
MenuMENU
SearchSEARCH

Consumer Pessimism Grows

Survey finds increased concern about tariff effects on finances, potential of a recession.

June 18, 2025
Consumer Pessimism Grows

Many consumers are interested in applying for loans or refinancing existing ones in order to increase liquidity.

Credit:

Pexels/Kaboompics.com

2 min to read


More Americans are worried about their finances and a potential recession over the next 12 months, a recent poll found.

The May TransUnion survey of about 3,000 consumers showed a six percentage point quarter-over-quarter gain to 27% who feel pessimistic about near-term household finances. That’s the greatest share since the consumer credit reporting agency started tracking the metric in the first quarter of 2021.

Ad Loading...

Optimism among polled consumers, meanwhile, fell three percentage points to 55%, the most optimistic generations still being Y and Z. 

TransUnion blames uncertainty about the effects of fast-shifting U.S. trade policy for the reduced optimism, 87% of respondents having some level of concern about import tariffs’ effect on their finances.

Many consumers therefore are interested in applying for loans or refinancing their current ones, TransUnion said, including for increased liquidity via their existing credit cards, applying for personal loans or tapping buy-now-pay-later services.

TransUnion credits the majority of consumers who are still optimistic to still-strong employment and healthy wage increases.

“If you have a job and feel like you’re likely to get some form of pay increase over the next year, then you also will likely be able to manage through most possible scenarios for increases in the costs of goods and services,” said Head of Global Research and Consulting Charlie Wise.

Ad Loading...

Still, more consumers now fear a recession – 52% of respondents saying it’s among their top three concerns over the next 12 months, or the greatest share in two years.

DIG DEEPER: Auto Dealers Dim on Market Future

Originally posted on Auto Dealer Today

More Industry

Two white men's shaking hands
Industry•October 15, 2026

Penske Auto Group Deal a Record

The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.

Read More →
Rows of cars parked in exterior lot
Industry•by Hannah Mitchell•October 8, 2026

War Toll a Damper on Used Auto Prices

Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.

Read More →
Mechanic cleaning interior of engine
Industry•by Lauren Lawrence•October 8, 2026

Bridge the Maintenance Gap

With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.

Read More →
Ad Loading...
Ford F-150 truck rounding a curve
Industry•by Hannah Mitchell•October 1, 2026

California Store Has New Owner

The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.

Read More →
crane lowering a pipeline into the ground
Industry•by Lauren Lawrence•October 1, 2026

BMW Plant Pursues Cleaner Energy

BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.

Read More →
Two dodge cars outside of dealership.
Industry•by Lauren Lawrence•September 17, 2026

Auto Affordability Inches Up

The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.

Read More →
Ad Loading...
Five men smiling for photo in front of Honda car dealership.
Industry•by Lauren Lawrence•September 10, 2026

Ohio Auto Group Under New Ownership

After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.

Read More →
Blue and white RV parked on beach facing the ocean.
Industry•by Lauren Lawrence•September 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industry•by Hannah Mitchell•September 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Ad Loading...
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industry•by Lauren Lawrence•August 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...