EV Demand Muddled
Surveys find varying degrees of interest amid incentives pullback.

The two surveys found different levels of consumer concern about public charger availability.
Pexels/Kindel Media
Consumer demand for electric vehicles is being tempered by anti-green Trump administration policies, but the question is by how much.
Two recent surveys provide significantly different readings on the EV demand pulse.
While a J.D. Power poll found 24% of consumers in the market for a new car are very likely to consider a pure EV, a AAA survey found just 16% are very likely or likely to consider EVs.
Respondents to AAA’s poll who are unlikely or very unlikely to go electric jumped from 51% to 63%, its highest level in three years.
The disparity could be in part because AAA conducted its survey during one week in March shortly after the initial U.S. trade tariffs were announced, whereas J.D. Power fielded its poll during the must wider period of January through April.
The two surveys also found slightly different values consumers are placing on adoption obstacles. J.D. Power’s saw purchase price and ownership cost concerns fall as public charging concerns stayed at the top, while AAA’s found cost considerations to be the top two barriers.
Shifting sentiments likely result from federal policy moving from pro-electric under the Joe Biden administration to the opposite under President Donald Trump, whose administration has pulled funding to states for charger development and is pursuing the end of EV purchase tax credits and manufacturing incentives.
Many automakers had already been refocusing on more hybrid vehicle production before the fall elections, though they haven’t abandoned electric. Ford, for example, recently told the Detroit Free Press that it plans to keep developing its EV business.
Still, EV-dampening moves in the U.S. capital appear to be sewing uncertainty among consumers. AAA found that those believing most U.S. cars will be electric in the coming 10 years has fallen from 40% in 2022 to 23% this year. And those interested in going electric to secure a federal tax credit fell from 60% last year to 39%.
DIG DEEPER: EV Apps Valued But Often Disappointing
Originally posted on F&I and Showroom
More Industry

RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Selling to Grow
The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.
Read More →
Recalled Vehicles Hit 5-Year High
Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.
Read More →
Auto Group Acquires Top-Performing Rooftop
Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.
Read More →
China as Pacesetter
Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.
Read More →
BMW Concept Car Makes Fuel to Burn
The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.
Read More →
South Carolina Auto Group Downsizes
Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.
Read More →