LAS VEGAS – Organizers of the annual P&A Leadership Summit have announced that Brian Reed, president and CEO of F&I Express, and Mike Burgiss, founder and vice president of MakeMyDeal, a Cox Automotive company, have agreed to speak at the 2015 event, which will be held Sept. 9–10 at Paris Las Vegas.

Their session, “The Power of Digital F&I: What it means for F&I Administrators,” will focus on the research and benefits of online F&I shopping processes and offer different perspectives on what needs to happen within the industry to move F&I product information upfront in the online shopping process — now and into the future.

“We are excited to offer our attendees the insight that this powerful duo has to offer administrators,” said David Gesualdo, show chair and publisher of F&I and Showroom and P&A magazines. “Their knowledge of digital F&I processes will make for a valuable takeaway to all who attend.”

Burgiss specializes in leading innovations that drive new business growth. His 17 years of experience leading ecommerce and innovation has resulted in 13 awarded patents for consumer technology products. “Consumers use technology in almost every part of their lives,” said Burgiss. "This has raised their expectations for just about everything, including how they shop for F&I products.”

“Providing product and price information online along with associated product content will improve the customer’s understanding of F&I products prior to entering the dealership, and ultimately improve F&I closing rates,” said Reed, adding that he leads the F&I Express team in its quest to provide world-class technology to support electronic processing and ecommerce.

Registration is now open for the P&A Leadership Summit. Attendees who register by Aug. 7 will enjoy a $100 early-bird discount. More information, including additional speakers and travel, is available at the event’s website. To inquire about sponsorship or exhibition opportunities, contact David Gesualdo via email or call 727-947-4027.

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