agent Entrepreneur logo
MenuMENU
SearchSEARCH

Vehicle Sales Increases in December Lead to Industry Optimism

January 6, 2010
2 min to read


DETROIT - Automakers emerging from the worst year since 1970 are cautiously optimistic that a recovery is under way after last year's collapse in U.S. auto sales, reported The Detroit News.

Industry executives and analysts said they expect car and light truck sales to rise to 11.5 million or more this year from 10.4 million in 2009, bolstered by a strengthening economy.

Ad Loading...

The most bullish analysts forecast sales exceeding 13 million vehicles -- still far below the market's peak of 17.4 million at the start of the last decade when business was booming for Detroit's Big Three.

"Normalcy is about two years away," said Jesse Toprak, an auto analyst at pricing and sales forecaster Truecar.com.

Executives were encouraged by December's sales, which marked the fourth consecutive monthly increase in the annualized selling rate. Automakers also reported strengthening demand for both large and small vehicles.

General Motors Co. global industry analyst Mike DiGiovanni said that GM's optimism must be balanced with some caution about the outlook for 2010. For example, consumer confidence is fragile, oil prices may rise as the global economy expands and the U.S. jobless rate is likely to remain around the 10 percent mark next year.

Cautious Optimism

Ad Loading...

Analysts and economists say that in addition to the emerging economic recovery, auto sales in December were helped by two additional selling days in 2009 and a tax deduction for car purchases included in the U.S. government's economic stimulus measures.

Sales are likely to benefit from pent-up demand from consumers holding on to old cars because of economic and job worries.

Skittish consumers have been saving and scaling back spending as the new frugality of the economic bust replaces the free-spending consumer culture of the last decade's earlier boom.

Auto analyst John Murphy at Bank of America-Merrill Lynch predicted that demand for light vehicles would rise in 2010 to "a more normal low" of around 13.3 million units.

But most auto executives remain cautious after having overestimated demand for 2009, when sales ended up 21.2 percent lower. While GM's end-of-year forecast of 10.5 million vehicles was close to the mark, Ford and Chrysler's forecasts were considerably higher.

More Industry

Two dodge cars outside of dealership.
Industryby Lauren LawrenceSeptember 17, 2026

Auto Affordability Inches Up

The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.

Read More →
Five men smiling for photo in front of Honda car dealership.
Industryby Lauren LawrenceSeptember 10, 2026

Ohio Auto Group Under New Ownership

After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.

Read More →
Blue and white RV parked on beach facing the ocean.
Industryby Lauren LawrenceSeptember 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Ad Loading...
Photo of two men and one woman on a discussion panel
Industryby Hannah MitchellSeptember 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Ad Loading...
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Ad Loading...
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Ad Loading...