agent Entrepreneur logo
MenuMENU
SearchSEARCH

US Equity Advantage Implements Next-Generation Contact Center Solution

The Five9 Intelligent Cloud Contact Center provides an omni-channel customer experience and the capacity to match USEA’s growth projections.

March 29, 2021
US Equity Advantage Implements Next-Generation Contact Center Solution

The Five9 Intelligent Cloud Contact Center provides an omni-channel customer experience and the capacity to match USEA’s growth projections.

2 min to read


ORLANDO, Fla. – In a move that will enrich the customer experience, improve efficiencies and allow the company to scale quickly to meet growth projections, US Equity Advantage (USEA) has replaced its legacy phone system with a cloud-based contact center solution. Following a rigorous vetting process, the company selected Five9, a top-rated leader among Contact Center as a Service (CCaaS) providers, for its cloud innovations that will help USEA reimagine its customer service offerings.

To meet the expectations of today’s customers and provide great customer experience, organizations need to reimagine their offerings.

Ad Loading...

“Today’s consumers are accustomed to the conveniences of a digital experience. We needed a contact center solution with the expertise to meet our customers’ expectations, now and as technology evolves, while providing the capacity to scale up to support our business growth,” explained USEA CEO Robert R. Steenbergh. “Another important consideration was our dealer partners. Understanding that our customers were their customers first, it is important that we deliver on the confidence they’ve placed in recommending our AutoPayPlus accelerated loan payment service.”

From that perspective, USEA’s goal was to elevate the customer journey by enhancing the various touchpoints they have with the company over the lifecycle of the relationship. USEA selected Five9 for its robust CCaaS features and services; its ability to deliver rapid, scalable deployment and an exceptional customer experience; and its consistent and reliable uptime. Features of the new contact center solution include:

  • The ability for customers to choose how they want to communicate with USEA, including voice, SMS/text, chat, video and email options.

  • Integration with USEA’s Customer Relationship Management (CRM) software to personalize interactions.

  • Workforce optimization (WFO) to ensure responsive staffing and improved speed-to-answer and call duration benchmarks.

  • Transparent performance data, such as operational metrics and key performance indicators, to detect trends and automate the quality process.

“To meet the expectations of today’s customers and provide great customer experience, organizations need to reimagine their offerings,” explained Five9 President Dan Burkland, a veteran in the contact center space. “This often means offering an omnichannel solution that seamlessly follows the customer journey and arming agents with details from previous interactions, regardless of the prior channel of communication. Thus freeing agents to focus directly on engaging with customers - providing more empathetic and human experiences. These exceptional customer service experiences not only create brand loyalists, but ultimately business success.”

Originally posted on Auto Dealer Today

More Product & Technology

Man gripping vehicle steering wheel on a drive
Product & Technologyby Hannah MitchellSeptember 3, 2026

Another Death Tied to Imported Air Bags

The Texas traffic fatality is the 11th federal regulators have connected to defective inflators imported from China. They urge that a certain population of used vehicles be inspected.

Read More →
Alert on stranded vehicle displayed on dashboard screen
Product & Technologyby Hannah MitchellAugust 27, 2026

Roadside Warnings Debut

Mazda works with AAA and a technology company to alert passersby to stranded vehicles from its lineup, for both parties’ safety.

Read More →
“Under the Hood” graphic with Hannah Mitchell’s headshot.
Product & Technologyby Hannah MitchellAugust 26, 2026

AI As Trainer?

This month, Agent Entrepreneur Editor Hannah Mitchell shares an artificial-intelligence development that could upend traditional dealership training.

Read More →
Ad Loading...
Photo of a woman's hand gripping a steering wheel with the dashboard display in the background
Product & Technologyby Hannah MitchellAugust 20, 2026

A Lingering Auto Tech Divide

Automakers still struggle to hit consumers’ sweet spot, hanging onto the despised touchscreen and adding other complex systems while simple, effective details hit the mark.

Read More →
Aerial view of China
Product & TechnologyJuly 24, 2026

AI, China and the Next Wave of Auto Retail Innovation

F&I sits at the center of the changes expected to sweep the industry in just the new few years as new players change the game.

Read More →
Three men and one woman sitting on a green backlit stage talking

That Bot Can Do a Lot

Artificial intelligence was all the buzz at the 2026 Agent Summit. A panel of tech specialists broke through the noise to give agents guidance on steering dealer clients.

Read More →
Ad Loading...
Photo of man working under the hood of a car with a tool

Cyber F&I

Your dealer clients could only benefit from showcasing products on their websites along with vehicle inventory. Modern consumers expect to be informed and are more likely to buy products when they are.

Read More →
Audi Q9 headlight graphic.

Road Glare to Drop a Notch?

Audi is preparing two SUV models for the American market with the automaker’s adaptive LED headlights. Its technology is designed to reduce brightness for other drivers, a growing complaint among U.S. motorists.

Read More →
Man in blue suit smiling for photo.
Product & Technologyby StaffMay 29, 2026

AppOne Partners With RouteOne for E-Contracting Solution

By digitizing the entire contracting and funding process, the company says auto dealers can eliminate frustrating and disorganized manual processes.

Read More →
Ad Loading...
hand signing paperwork on a clipboard on top of a desk with a gavel to the side

Senators Propose Chinese Connected Car Ban

Just weeks before President Trump is set to meet with the Chinese president, two U.S. senators proposed a bill with the aim of protecting Americans’ data.

Read More →
Ad Loading...