agent Entrepreneur logo
MenuMENU
SearchSEARCH

U.S. Auto Sales Expected to Rise Modestly in 2015

New York – Auto analysts said Tuesday U.S. sales will continue to rise in the next few years, but the pace of growth will slow further in 2015, reported The Detroit News. U.S. auto sales are on pace to rise 5 percent in 2014 to 16.4 million — the best performance since 2006 — after ... Read More »

October 15, 2014
4 min to read


New York – Auto analysts said Tuesday U.S. sales will continue to rise in the next few years, but the pace of growth will slow further in 2015, reported The Detroit News.

U.S. auto sales are on pace to rise 5 percent in 2014 to 16.4 million — the best performance since 2006 — after rising by nearly 8 percent in 2013. The consensus is “cautious optimism” as production and sales will grow far faster in Asia, while Europe and South America face significant economic concerns.

Ad Loading...

LMC Automotive senior vice president Jeff Schuster said at a Standard & Poors auto industry conference that it predicts sales will rise just 2 percent next year to 16.7 million — fueled by 100 new, refreshed and redesigned vehicles being introduced in 2015, including Ford’s new aluminum F-150.

LMC sees U.S. sales rising to 17 million by 2018. LMC predicts the market will rise to 17.5 million in 2020 — which would represent the highest ever U.S. auto sales. Auto sales were above 16 million between 1999 and 2007 — hitting a high of 17.4 million in 2000.

JD Power notes that U.S. consumer spending on new cars and trucks will break a record in 2014 — estimated at $407 billion — up from $376 billion in 2013 — as average transaction prices have risen dramatically to $30,000 this year — up from $26,560 in 2007. U.S. retail sales in 2014 expected to be 13.8 million vehicles is near an all-time record, with incentive spending up slightly in 2014 at $2,975 over 2013 when it was $2,834.

This year’s spending is more than the gross domestic product of Austria, said Joe Derkos, director of consulting and analytics at J.D. Power.

Automakers keep introducing new models. LMC says automakers will hike the number of U.S. models offered from 295 this year to 331 in 2018 — with 75 new nameplates expected through 2018 — along with 200 redesigns and 210 facelifts. As a result, the average number of vehicles sold per model will fall from 55,463 this year to 51,728 in 2018, LMC said. Biggest growth through 2018 will be in small luxury cars and small luxury SUVs.

Ad Loading...

But 2018 sales of 17 million will be more profitable than sales in 2006, since there will be fewer rental car and other fleet sales in 2018 than 2006, LMC says.

There are risks to future sales growth including the eventual rise of interest rates. S&P noted that some subprime auto lenders are offering more than 72-month repayment periods. Derkos said every 1 percentage point increase in interest rates could reduce auto sales by up to 300,000 vehicles, or $8 billion in lost revenue. For buyers with good credit, the average interest rate paid on 72-month car loans has fallen from 7.3 percent in 2007 to 3.8 percent this year. But low interest rates and longer loans means some buyers have been more willing to buy more expensive cars.

Derkos noted that a $16,000 entry level compact car would cost about $469 a month at 2 percent interest for a three-year-loan, while a $32,000 compact luxury car would cost $477 a month over six years at the same 2 percent interest rate. In 2014, the number of new vehicles financed for at least 72 months is expected to be about 32 percent — up from 30 percent last year — and up from 22 percent in 2009.

After a weaker than expected start to sales this year, sales were stronger than expected in spring and summer and are expected to finish strong. Low gas prices, pent-up demand and stronger employment numbers are all fueling growth. Satyam Panday, an S&P economist, said continued job growth is key to auto sales. S&P expects “robust auto sales to continue for the rest of the year and into 2015.”

Big winners this year: Mitsubishi — expected to be up nearly 20 percent for the year — followed by Subaru, Nissan, Fiat Chrysler and Mazda — all up more than 10 percent this year. Toyota Motor Corp. and Hyundai and Kia — controlled by the same Korean company — are the only other major automakers — expected to outpace the industry, Schuster said. Fiat Chrysler’strong sales performance has been one of the continuing “surprises,” Schuster said.

Ad Loading...

General Motors Co. is expected to come close to the industry’s 5 percent gain. Ford is expected to be down slightly for the year, while Volkswagen AG has had the worst performance of any major automaker in the United States this year.

Non-luxury SUVs are up 1.2 percentage points of market share to 28.2 percent, while large cars are down. Luxury cars have boosted market share by 0.1 percentage points to 12.2 percent.

But in the next few years, Asia will outstrip North America and other regions for production growth — rising from 45 million this year to 60.1 million in 2020.

By 2020, North American production will rise to 19.2 million — up from 16.8 million this year. Of North American production capacity, 25 percent will be in Mexico by 2020 — up from 17 percent today, while U.S. production capacity will account for 64 percent of North America, down from 70 percent today. Many major automakers are currently building new auto plants in Mexico.

More Industry

Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Ad Loading...
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Ad Loading...
Photo of multiple new SUVs on a car dealership lot
Industryby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Gas pumps.
Industryby Lauren LawrenceJune 15, 2026

Consumer Outlook on the Rise

Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.

Read More →
Group photo of men outside storefront.
Industryby Hannah MitchellMay 28, 2026

Pennsylvania Dealership Under New Retailers

The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.

Read More →
Ad Loading...
Hallway with lockered wiring and computer
Industryby Lauren LawrenceMay 28, 2026

Battery Storage Takes Priority Over EVs

U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.

Read More →
Ad Loading...