WASHINGTON - Toyota Motor Corp. has put more effort into containing the damage to its reputation than checking all the possible causes of unintended acceleration, a Michigan congressman said Thursday during a contentious hearing on Capitol Hill, The Detroit News reported. Lawmakers also charged that Toyota was trying to discredit critics and hadn't thoroughly investigated whether its electronic systems might be defective. The Japanese automaker, struggling with the biggest crisis in its recent history, maintains that it has not discovered any electronic cause for the incidents of unintended acceleration that led to its largest U.S. recall. Rep. Bart Stupak, D-Menominee, chairman of the House Energy and Commerce Committee's oversight panel, accused Toyota of focusing more on "damage control" than on searching for defects. Toyota has recalled more than 8.5 million vehicles worldwide, including more than 6 million in the United States. Committee staffers said Toyota had hired the Benenson Strategy Group to conduct a poll about "what Toyota could do to repair damage to the company's image among educated consumers known as 'opinion elites.'" Toyota, "like most organizations, conducts regular public opinion research," the company said in a statement. "We are making a major scientific effort to further validate the safety of our vehicles by opening up our technology to an unprecedented level of independent review," Jim Lentz, president of Toyota Motor Sales USA, told the committee. Committee Chairman Rep. Henry Waxman, D-Calif., said there was "no evidence that Toyota has done extensive or rigorous testing of its vehicles for potential electronic defects that could cause sudden acceleration." The committee has met with Toyota engineers in Japan and taken their depositions and one from a senior U.S. employee.
Toyota's Priorities Come Under Fire
More Industry

A New Consumer Culture in the Auto Dealership
Dealers should aim to build a positive work environment, helping employees execute an efficient experience, from their online research to the final delivery of the vehicle.
Read More →
New-Vehicle Sales Down
A cloudy April forecast was expected due to last April’s sales surge in anticipation of U.S. trade tariff-inflated prices. Meanwhile, automakers pumped up incentives to address today’s consumer wallet woes.
Read More →
Used Autos Selling for More
A recent price spike due to several larger market forces, though it hasn’t dulled demand, is pushing more consumers to efficient models to squeeze in buys.
Read More →
Maryland Auto Group Sells
A group out West picked up the major D.C.-area collection, putting it in the upper tiers of private automotive groups in the U.S.
Read More →Auto Lending Opens Up in March
Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.
Read More →
EV Interest Varies Regionally
U.S. consumer interest in electric vehicles lags behind other countries despite the rising gas prices caused by the ongoing war in the Middle East.
Read More →
Brands Weighed on Projected Recalls
Research reveals the brands and models most likely to have higher recall rates over their lifetimes. While some brands rank high, addressing safety issues can be a selling point.
Read More →
March New-Vehicle Sales Don’t Reflect War
Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.
Read More →
Franchised Dealers Stand to Gain Service Business
Cox Automotive research shows both the opportunities and the challenges in turning consumers’ growing affordability needs into increased fixed-operations revenue.
Read More →
What Matters Most in Building Your Agency
The partner you choose for growth and expansion is key, because better is the ultimate goal instead of growth for growth’s sake.
Read More →