agent Entrepreneur logo
MenuMENU
SearchSEARCH

Toyota Will Shift 4,000 to New Offices in Texas

April 29, 2014
2 min to read


Via NYTimes


DETROIT — Toyota Motor said on Monday that it would move thousands of employees from California and other locations to new North American headquarters in Texas as part of a broad effort to cut costs and streamline operations.

Ad Loading...


The Japanese automaker plans to consolidate about 4,000 workers at a new facility near Dallas, including senior managers who have been based outside Los Angeles for decades.


The move is reminiscent of a similar change made by Nissan in 2006, when it transferred most of its American employees from California to Tennessee, where it operates a major assembly plant.


Toyota’s move would affect 2,000 employees in its sales and marketing and corporate offices in California, as well as 1,000 workers at an engineering center in Kentucky and a smaller number of employees in New York.


Most of the employees would move to Texas in about three years, when the company finishes construction of a new headquarters. An additional 1,000 employees from Toyota’s financial services division would follow at a later date.


James E. Lentz, Toyota North America’s chief executive, said the shift would bring the company’s manufacturing, sales and marketing and corporate offices under one roof for the first time.

Ad Loading...


“We will be better equipped to speed decision-making, share best practices and leverage the combined strength of our employees,” Mr. Lentz said in a statement.


Toyota said that the consolidation would not affect workers at its 10 manufacturing plants in the United States, and that it would increase the number of employees at its technical center in Michigan by more than 200.


The biggest ramification is a major downsizing of Toyota’s presence in Southern California. The company opened its first American offices there in the 1950s, and its small cars gained their first foothold in the American market on the West Coast.


“This is the most significant change in our North American operations in the past 50 years,” Mr. Lentz said. “And we are excited for what the future holds.”


Toyota said that after the move, it would still have about 2,300 employees in California, many of whom would work in its advanced design studios there.

Ad Loading...


The move is a victory for Gov. Rick Perry of Texas and his campaign to woo businesses from California. Toyota considered several sites in the United States before deciding on the Dallas area, where taxes, real estate and other costs are considerably lower than California’s.


“It indicates that money — and tax incentives — talks when it comes to headquarters locations of large corporations,” said Jack R. Nerad, an analyst with the auto-research firm Kelley Blue Book.

More Industry

Photo of MINI nameplate on the hood of a white MINI Cooper
Industryby Hannah MitchellJuly 23, 2026

Autos More Appealing

Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.

Read More →
red car parked in front of a sunset, The Used Market Divide, Agent Entrepreneur
Industryby Lauren LawrenceJuly 23, 2026

Used EVs Defy Overall Market

While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.

Read More →
Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Ad Loading...
Aerial shot of a car dealership
Industryby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Ad Loading...
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
Ad Loading...
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Ad Loading...