Toyota sales surged 40 percent in March compared with last year after the automaker offered some of its deepest discounts ever to cope with the fallout of millions of recalls, reported The Associated Press. The incentives were scheduled to end April 5, but Toyota Group Vice President Bob Carter said some will continue into the spring, including an offer of free maintenance for return Toyota customers. "When you look at what retail consumers are buying, many more retail consumers are going to be buying Toyotas in the month of March than any other brand," Carter said in an interview with the AP at the New York International Auto Show, which kicked off with press previews on Wednesday. Toyota Motor Corp. has been reeling from the recall of more than 8 million vehicles worldwide — including 6 million in the U.S. — over problems with accelerator pedals and braking issues with the Prius hybrid. The automaker rolled out aggressive incentive programs in early March, including 0-percent financing on recalled models, low-priced leasing and the free maintenance offer. Carter said Toyota would provide updates on its incentive programs on Monday, but added that any changes would be small. "We'll tweak them, adjust them, but don't expect us to have much of a strategic change," he said. "They're working very well. Carter said Toyota dealers have so far repaired about 2 million recalled cars and trucks in the U.S. Dealers are repairing about 50,000 vehicles a day, he said, by adding metal shims to the accelerators and shaving down pedals to prevent them from sticking or getting trapped under floor mats. Automakers are scheduled to report March sales on Thursday. Toyota's sales fell 9 percent in February while the broader industry saw sales climb 13 percent. Carter said one big seller in March was the RAV4 small SUV, which saw sales more than triple from February to about 24,000. Those sales got a boost from trade-ins from rival automakers and brisk business from young families, who like how the vehicle combines elements of a sedan and SUV. Carter said "a small percentage" of Toyota's March sales increase was due to customers who would have bought Toyotas in later months. A large number of buyers remain "on the fence" about buying Toyotas and will make their purchase once the media frenzy over quality dies down. Carter said he welcomed government investigations into any ties between electronics in Toyota vehicles and cases of unintended acceleration. Toyota has repeatedly denied that its electronics are to blame for unintended acceleration, blaming faulty gas pedals or pedal entrapment under floor mats.
Toyota Sales Rise 40% in March on Incentives
More Industry

A New Consumer Culture in the Auto Dealership
Dealers should aim to build a positive work environment, helping employees execute an efficient experience, from their online research to the final delivery of the vehicle.
Read More →
New-Vehicle Sales Down
A cloudy April forecast was expected due to last April’s sales surge in anticipation of U.S. trade tariff-inflated prices. Meanwhile, automakers pumped up incentives to address today’s consumer wallet woes.
Read More →
Used Autos Selling for More
A recent price spike due to several larger market forces, though it hasn’t dulled demand, is pushing more consumers to efficient models to squeeze in buys.
Read More →
Maryland Auto Group Sells
A group out West picked up the major D.C.-area collection, putting it in the upper tiers of private automotive groups in the U.S.
Read More →Auto Lending Opens Up in March
Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.
Read More →
EV Interest Varies Regionally
U.S. consumer interest in electric vehicles lags behind other countries despite the rising gas prices caused by the ongoing war in the Middle East.
Read More →
Brands Weighed on Projected Recalls
Research reveals the brands and models most likely to have higher recall rates over their lifetimes. While some brands rank high, addressing safety issues can be a selling point.
Read More →
March New-Vehicle Sales Don’t Reflect War
Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.
Read More →
Franchised Dealers Stand to Gain Service Business
Cox Automotive research shows both the opportunities and the challenges in turning consumers’ growing affordability needs into increased fixed-operations revenue.
Read More →
What Matters Most in Building Your Agency
The partner you choose for growth and expansion is key, because better is the ultimate goal instead of growth for growth’s sake.
Read More →