agent Entrepreneur logo
MenuMENU
SearchSEARCH

Toyota Recovers from a Slump to Report a $2.2B Profit

August 4, 2010
3 min to read


TOKYO — Despite a strong yen and the lingering fallout from recalls, Toyota said it had returned to a profit in the April-to-June quarter because of strong sales in emerging markets and aggressive cost-cutting, reported The New York Times.


Toyota’s net quarterly profit of 190.4 billion yen, or $2.2 billion, was a sharp reversal from a loss of 77.8 billion yen in the period a year ago. The automaker continued to recover from a slump brought on by a global recession and a series of recalls over faulty pedals and inquiries into its safety record.

Ad Loading...


The company, based in Toyota City, Japan, raised its net profit outlook for the year ending in March 2011 to 340 billion yen, from a 310 billion yen forecast earlier this year, citing a recovery in sales and progress in cost-cutting efforts.


Toyota said it now expected to sell 7.38 million vehicles in the fiscal year, up from the 7.29 million forecast earlier.


But Takahiko Ijichi, senior managing director, said the strengthening yen could cloud the outlook. The yen has risen steadily in recent months, hitting an eight-month high against the dollar in trading Wednesday as concerns over the American economy caused investors to sell the dollar.


A stronger home currency hurts Japanese exporters by making their products more expensive overseas and eroding the yen value of their foreign currency earnings. Toyota said it had based its full-year forecast on exchange rates of 90 yen to the dollar; however, the dollar was selling for around 85 yen in late trading in Tokyo on Wednesday.


Ijichi also warned that a faltering economic recovery in major markets, including the United States, and the expiration of government incentives could also hurt earnings. In Japan, sales are expected to lose steam later this year when the government winds down subsidies for fuel-efficient cars.

Ad Loading...


Still, revenue at Toyota surged to 4.87 trillion yen in the quarter, an increase of 27 percent from the same period the previous year. The automaker sold 1.82 million vehicles in the quarter — 419,000 more than a year earlier.


Ijichi said that a companywide cost-cutting drive, including efforts to reduce waste in Toyota’s supply chains, had added 50 billion yen to profit.


Toyota said business was brisk in Asia and the Middle East, though Toyota still lagged rivals in China, the biggest market in the world.


The effects of the economic downturn and the pedal recalls were still evident in the United States, although aggressive incentives were helping to lure buyers back. Toyota said Tuesday that its sales in the United States had fallen 3.2 percent in July from the period a year earlier.


“Asia is growing at an incredible rate,” Ijichi said. “We expect this to continue for the time being.”

Ad Loading...


The outlook for the United States was more uncertain, he said, given mixed signals on the strength of the recovery there. “There are signs that the auto market remains resilient,” he said. Automakers are on track to sell about 12 million vehicles this year in the United States, up from 10.4 million in 2009.


In the business year that ended in March, Toyota earned 209 billion yen. In the previous year, it lost 437 billion yen, its first annual loss in decades.


In the year that ended in March 2008, Toyota’s net profit hit 1.7 trillion yen.

More Industry

Photo of two men in suit jackets shaking hands next to new car inside of a dealership
IndustryApril 23, 2026

A New Consumer Culture in the Auto Dealership

Dealers should aim to build a positive work environment, helping employees execute an efficient experience, from their online research to the final delivery of the vehicle.

Read More →
Closeup of the side of an Audi car
Industryby Hannah MitchellApril 23, 2026

New-Vehicle Sales Down

A cloudy April forecast was expected due to last April’s sales surge in anticipation of U.S. trade tariff-inflated prices. Meanwhile, automakers pumped up incentives to address today’s consumer wallet woes.

Read More →
Photo of Cadillac Lyriq SUV on road with partly cloudy sky in background
Industryby Hannah MitchellApril 16, 2026

Used Autos Selling for More

A recent price spike due to several larger market forces, though it hasn’t dulled demand, is pushing more consumers to efficient models to squeeze in buys.

Read More →
Ad Loading...
Photo of facade of Waldorf Toyota car dealership
Industryby Hannah MitchellApril 16, 2026

Maryland Auto Group Sells

A group out West picked up the major D.C.-area collection, putting it in the upper tiers of private automotive groups in the U.S.

Read More →
Line graphic showing Cox Automotive's March Credit Availability Index status
Industryby Hannah MitchellApril 13, 2026

Auto Lending Opens Up in March

Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.

Read More →
electric vehicle next to an urban charging station. EV Demand Diverges. F&I and Showroom logo
Industryby Lauren LawrenceApril 10, 2026

EV Interest Varies Regionally

U.S. consumer interest in electric vehicles lags behind other countries despite the rising gas prices caused by the ongoing war in the Middle East.

Read More →
Ad Loading...
Photo of the rear of a Mercedes GLC 400 electric SUV with a skyline in the background
Industryby Hannah MitchellApril 10, 2026

Brands Weighed on Projected Recalls

Research reveals the brands and models most likely to have higher recall rates over their lifetimes. While some brands rank high, addressing safety issues can be a selling point.

Read More →
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Photo of several cars on lifts in a service center
Industryby Hannah MitchellApril 9, 2026

Franchised Dealers Stand to Gain Service Business

Cox Automotive research shows both the opportunities and the challenges in turning consumers’ growing affordability needs into increased fixed-operations revenue.

Read More →
Ad Loading...
Photo of office desk with open laptop on it and an empty chair next to it
IndustryApril 9, 2026

What Matters Most in Building Your Agency

The partner you choose for growth and expansion is key, because better is the ultimate goal instead of growth for growth’s sake.

Read More →